More and more, consumers are using the internet and social media to research companies, find product information and services prior to buying. Internet marketing is, therefore, now an essential ingredient in your marketing strategy. Mass marketing is steadily being replaced by internet marketing, as marketing online gives you an opportunity to communicate with both your existing and potential customers via regular, and cost efficient communication.
It all started out with Windows default program called ‘Paint’ most of us will remember paint. Paint was replaced long ago by another graphic editing program that represented a true revolutionary step forward – Photoshop by Adobe, or as it is known today Adobe Photoshop. The basic idea behind Adobe Photoshop is to make complex graphic design and editing as simple as possible.
Twitter is the online social networking micro blogging portal and according to data published, it has nearly 646 million registered users, out of which nearly 230 million are actively using the social network. It is increasingly important for business enterprises to use Twitter, as a means to promote their business. Twitter can be used by businesses as a marketing tool to establish brand awareness, or to create a successful user following. Tweets can be used as advertisements to connect with right people with the right information.