Google AdWords Tips and Techniques for 2018

The world of Google AdWords and PPC has changed a lot over the years. A once simple and basic program has turned into a powerful and sophisticated marketing machine that every business should be used to generate new business online.

With the numerous changes that AdWords has experienced, here is a quick list of some of the best tips and techniques in 2018 for managing a successful Google AdWords campaigns for your business.

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Steps to Becoming Google AdWords Certified!

So you want to get yourself certified and improve your knowledge of the ever changing and powerful Google AdWords marketing platform. Final Web Design wants to help you achive your AdWords marketing certificate. Follow these steps and you will be on your way to being AdWords Certified in no time.

1) Sign up for a Google Partners Account

Google AdWords is a powerful advertising outlet that is allows the business to reach consumers through digital outlets such as internet search, video, phones and more.

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Building out Professional Google AdWords Campaigns

Have you experimented with the Google Ads advertising system? Have you struggled to gain results or measure the results of your advertising campaigns? Below are some simple tips and techniques to help you build out a professional Google Ads campaign.

Campaign Structure:

Building out a professional Google Ads campaign starts with the organization of your campaigns. Organizing your Ads account in a clean and manageable layout is vital to a campaigns success. Not only does structure make setting up and managing your campaigns easier, it also allows you to easily grow and edit your campaigns. Start with broad keyword themes at your campaign level and then break them down into your services and/or products at your Ad Group level. Establishing your campaigns with good structure will save your time and energy as you continue to grow and build-out your Ads campaigns

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Google Adwords For Video

Google has just announced major changes in their AdWords platform that, for the first time, offers the power of paid search advertising of video content for small companies. The changes mean that, up until now, smaller businesses were unable to compete with the more substantial ad budgets afforded to larger corporations. This new tool levels the playing field for small to medium size businesses that can now economically  harness the power of paid advertising for video content.

The change offers the bidding model long employed by major advertisers to less well-healed companies in terms of greater availability, better affordability and effective measurability. The result is that video advertisers’ ad campaigns can use targeted demographics to reach ten times more users through YouTube. The biggest advantage is similar to AdWords where the advertiser only pays per click regardless of the ad’s frequency, Ad Words for Video only charges for click-trough’s on the video. Furthermore, there is no charge for only partially viewed videos. Only completely viewed videos count as a click through.

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Google Ads Marketing - Increase Targeted Traffic and Sales

If you’ve found yourself lacking in traffic from Google, you’ll probably run a few quick searches to find that your new site doesn’t rank for many high volume keywords. Unfortunately, because of your site’s age, as well as competitor sites trying to rank for the same keyword, getting your rankings up is going to be a bit of a task when it comes to organic traffic. When you need to rank, and it becomes financially sensible for you to rank for certain keywords, Google Ads Marketing is going to be your  saving grace.

Google Ads Marketing, or CPC (Cost Per Click) paid search is the act of paying to have your website show up for specific keyword searches that users execute in Google. This bid-based program allows you to only bid on a certain amount of money  per click, which gives you control of your marketing funds. Do realize, however, that the less you bid on a specific keyword, the less likely you are to rank for anything.

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