Amazon has released details of its new Kindle Fire promotion called Amazon Coins which will go into effect in May of 2013. The digital coins can be applied to app purchases made in its Kindle Fire tablet ecosystem. Amazon is hoping that by employing a digital money system; it will be able to take advantage of the Android marketplace in an effort to monetize the apps. In the program's Spring introduction, Amazon is planning on circulating ten of millions of free Amazon Coins to help promote the new program. Each amazon coin is worth one penny in product value.
Amazon's primary marketplace for the Amazon Coins is app developers. It is hoped that the coin's promotion will be well received by the developers who will use the digital currency to purchase apps at the Kindle Fire's App Store. Android is enjoying a good modicum of success as of late in app development and Amazon is hoping to ride that wave.