Google Analytics

Until you actually implement Google Analytics, it’s difficult to truly realize the actual power behind this free software. If you think that you always get what you pay for, in this case, you’d be wrong. The functionality and capability in Google Analytics rival that of even the biggest analytics companies in the world.

0:00 Google Analytics Overview
1:01 Google Analytics Dashboard
3:58 Google Audience
5:44 Google Acquisition
6:26 Google Behavior
6:42 Google Analytics Wrap-up

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Website Traffic Reporting and Tracking Tips

Now that you’ve got your website up and running, it’s important to know what users on your site are doing and how they’re interacting with your page. If you haven’t installed Google Analytics or another analytics program to help you monitor your web activity, you could be missing out on a crucial element that could help you drive conversions, visits, and ultimately add to your bottom line. It’s for this reason that the best web site owners and business owners use web reports and tracking to help them understand not only how visitors think, but where they can make improvements to improve their website’s performance.

Monitor Bounce Rates

Google and other major search engines place high regard on bounce rates within webpages. If your site has a high bounce rate, it could ultimately tell you where things are going wrong. Web reports and website tracking will give you insight into where users are generally falling off, and gives you the opportunity to make adjustments before the problem gets out of hand. Being able to keep users on your site for an extended period of time is beneficial to your overall performance as well as organic rankings.

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Google Analytics: Why you should be using website Analytics

Google Analytics is one of the best resources to analyze website traffic. By learning how to use this tool, you can view a detailed breakdown of your audience, traffic patterns (search engine referrals), and consequently market your site, product or brand in more proficient and successful ways. Most blogging or website platforms, like Wordpress, Squarespace, Tumblr and Blogger, already have programming built in to accommodate Google Analytics. All you have to do is learn how to read and utilize its information.

The interface is somewhat intuitive. However, you’re going to have to click around to glean all of the useful information from Google Analytics. You’ll be able to select date ranges (30 days to an entire year of information). Through the main menu you can view expandable reports. The initial dashboard will show you an overview graph of a variety of metrics you can select to make comparisons. You can view site usage statistics, to see how long your visitors are staying, if they bounce (click on your page then leave it without searching around more), etc.

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Have You Been Using the Graph? - Facebook

Facebook has rolled out a new search engine that permits fans to investigate the backgrounds of friends within, or outside of their social circles. Dubbed Graph Search, Mark Zukerberg describes the new Facebook feature as an innovative way to locate people, photos, places and activities that Facebook fans may find of interest and in relationship to their Facebook friends.

Conducting a Graph search harnesses Facebook's estimated one billion data base of users, 240 billion photos and over 1 trillion connections. Facebook's shear economy of scale makes it a power to be reckoned with and Google is paying attention to the promising new Facebook feature. Currently, the service is only available to a small number of fans and is available only for the desktop and only in English. Similar to platforms such as Path, Facebook fans have the capacity to brush off old memories, find people in their network and reveal likely connections.

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Apps Need Intelligence Too

When evaluating app development, the primary considerations usually encompass a sound development strategy and fantastic design. However, an initiation of a competitive intelligence campaign can save time, money and wasted effort. A competitive analytics program delivers a concise snapshot of your competition’s strategic failures as well as their success stories.  Social networks have become an integral component in every aspect of people’s lives. Smart phones and social networks have merged together to form a new paradigm in the burgeoning app market. What began as a low-threshold opportunity to get a foothold into a cottage business has transformed into an industry that is touching everything from medical apps to local restaurant guides.

Among the valuable competitive intelligence that can be mined include information such as pricing and the number of downloads they are experiencing.  The information one can squeeze from the data is only limited to one’s imagination. Valuable data that can be captured include issues such as the difference in price points. Information such as this can be employed to avoid making costly mistakes and save product development time. The intelligence gathered can be utilized to compare your app to real world conditions and allow for market adjustments before it is made available to the public.

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