"Keep" All Your Infomation in One Place

Google announced the introduction of a new app that fills a void that, until now, has not existed for some time in the Android eco-system. Thanks to Google's new scratchpad app, "Keep" will essentially become the default note taking app among all Android systems. Apple's Siri has been enjoying its built-in scratchpad  along with other Notes apps available to the Apple universe.

By investing time and resources into the apps development, Google eschewed the easy out by building a utilitarian, no-fringe vision with basic functions. Instead, Google took the high road with well thought-out functionality and plenty of room for expansion. Where many similar apps offer the user the opportunity to collect random, half-finished thoughts and no usable function that could not be duplicated by a pocket notebook, Google surpassed that benchmark. With functions that include to-do lists, a place to easily file photos and the ability to color-code one's notes. The user-friendly interface makes it easy to capture that next big idea before it evaporates into the Ethernet.

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Just a Honk Away

App development company Honk Game House has just released an innovative app that threatens the livelihoods of parking meter attendants and tow truck drivers everywhere. Essentially, the app is payback for all of us who have been victimized by meter attendants who refuse to honor the “15 minute rule”. This universally accepted code of conduct states that “a fifteen minute grace period will be applied to errant drivers who have slightly overstayed their welcome at a metered parking spot.” Apparently, they didn't get the memo.

It is also sweet revenge for shoppers who forget where they parked at the mega mall. Hey, we're only human. Do you have any idea how many late model Honda Civics can be found in a 500 acre parking lot? But I
digress. Honk is a HD app for iPhone and iPad that is proactive in saving a bundle in parking tickets and plenty of shoe leather searching for misplaced cars. With a swipe of a finger, honk activates its GPS to effortlessly pin point your vehicle's location. Just to play it safe, the app also provides directions to the auto's location with a unique hand written memo function, photo of the vehicle's location and a voice memo function. It also tracks your metered time remaining with a minute by minute update

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Media Through the Vine

If you think the 140 character Twitter rule challenges your creative juices, try your hand at producing a 6 second video. Twitter introduced a video feature last month that has piqued the interest of Twitter users who are willing to think outside the text box. Internet marketers also see the video as morphing into a promising new branding opportunity. Online marketers are biting at the bit to transform the 6 second video window into a marketing coup. It is possible that the video tweet will do for video ads what tweets did for brevity in creative texting.

The challenge among marketers will be to re-think the entire perception of online video ads. The fleeting availability in time will require a more McLuhan-isque approach. Marshall McLuhan was the 60's era media guru who coined the phrase “The medium IS the message.”His best selling book comprised of 160 pages of non-linear visuals such as collages, mirror writing, even blank pages that constituted a collection of visual and text metaphors.

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Carbon For Android

Twitter users are applauding the arrival Carbon for Android Twitter Client app which was just recently released. Carbon joins a growing arena Twitter Client apps that are vying for attention. A comparison between Carbon and the most popular Twitter app, Falcon Pro, reveals two great apps, each with their own strengths and weaknesses. This post seeks to explore each app's pluses and minuses.

A review of the new kid on the block, Carbon for Android, reveals sleek graphics and a seamless performance. It offers a great library of animations and, perhaps most important of all, its free and it not paid for by advertising. A visual inspection of the app finds an extremely attractive screen with displaying a contrasting light-on-dark interface that's smooth as silk. The screen is easy on the eyes and is absent the lines and boarders found in Falcon Pro's screen. The Avatar icons marking that mark the tweets do not detract from the clean visuals. The inline media thumbnails are hefty, but in keeping with the over-all graphic scale.

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A Fresh New Look - Gmail 2.0

Gmail 2.0 App for iOS was released last week through the Apple iTunes App store. The initial announcement preceded the release causing some confusion over its availability. The company encouraged those interested in the app to try again later.

The Gmail app was worth the wait. It features a new look and feel when compared to the previous edition. Although its functionality is largely unchanged, users benefit from a cleaner look. The addition of multi-account support represents the most significant change. The app permits you to log on to as many as five individual Gmail accounts. The accounts can be accessed from the menu page and then tab among the open accounts. The multi-accounts proves to be a useful feature on devices with multiple users, much like the family iPad.

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