Google announced the introduction of a new app that fills a void that, until now, has not existed for some time in the Android eco-system. Thanks to Google's new scratchpad app, "Keep" will essentially become the default note taking app among all Android systems. Apple's Siri has been enjoying its built-in scratchpad along with other Notes apps available to the Apple universe.
By investing time and resources into the apps development, Google eschewed the easy out by building a utilitarian, no-fringe vision with basic functions. Instead, Google took the high road with well thought-out functionality and plenty of room for expansion. Where many similar apps offer the user the opportunity to collect random, half-finished thoughts and no usable function that could not be duplicated by a pocket notebook, Google surpassed that benchmark. With functions that include to-do lists, a place to easily file photos and the ability to color-code one's notes. The user-friendly interface makes it easy to capture that next big idea before it evaporates into the Ethernet.