Just a Honk Away

App development company Honk Game House has just released an innovative app that threatens the livelihoods of parking meter attendants and tow truck drivers everywhere. Essentially, the app is payback for all of us who have been victimized by meter attendants who refuse to honor the “15 minute rule”. This universally accepted code of conduct states that “a fifteen minute grace period will be applied to errant drivers who have slightly overstayed their welcome at a metered parking spot.” Apparently, they didn't get the memo.

It is also sweet revenge for shoppers who forget where they parked at the mega mall. Hey, we're only human. Do you have any idea how many late model Honda Civics can be found in a 500 acre parking lot? But I
digress. Honk is a HD app for iPhone and iPad that is proactive in saving a bundle in parking tickets and plenty of shoe leather searching for misplaced cars. With a swipe of a finger, honk activates its GPS to effortlessly pin point your vehicle's location. Just to play it safe, the app also provides directions to the auto's location with a unique hand written memo function, photo of the vehicle's location and a voice memo function. It also tracks your metered time remaining with a minute by minute update

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A Return to the Wrist

Watches are making a comeback as a fashion statement after largely being rendered irrelevant by the utilitarian time function of the mobile device. With the ubiquity of mobile devices, the traditional watch became a redundant piece of equipment. Slowly, watches began to disappear from wrists as time was universally referenced on the smart phone.

However, Casio has unveiled a phone that is also a hi-tech hybrid providing all of the attributes of a smart phone combined with the convenience of a simple wristband. The Dick Tracy style watch is equipped with Bluetooth 4.0 that syncs with an iPhone 5 that receives email and phone call alerts.

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Apps Need Intelligence Too

When evaluating app development, the primary considerations usually encompass a sound development strategy and fantastic design. However, an initiation of a competitive intelligence campaign can save time, money and wasted effort. A competitive analytics program delivers a concise snapshot of your competition’s strategic failures as well as their success stories.  Social networks have become an integral component in every aspect of people’s lives. Smart phones and social networks have merged together to form a new paradigm in the burgeoning app market. What began as a low-threshold opportunity to get a foothold into a cottage business has transformed into an industry that is touching everything from medical apps to local restaurant guides.

Among the valuable competitive intelligence that can be mined include information such as pricing and the number of downloads they are experiencing.  The information one can squeeze from the data is only limited to one’s imagination. Valuable data that can be captured include issues such as the difference in price points. Information such as this can be employed to avoid making costly mistakes and save product development time. The intelligence gathered can be utilized to compare your app to real world conditions and allow for market adjustments before it is made available to the public.

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Foursquare Challenges Yelp

Foursquare battles for relevance in crowded location-based search engine space. The battle lines are drawn between the established restaurant review site Yelp and the geo-targeting kingpin Foursquare. At stake is the dominance of a market that has exploded over the last couple of years thanks to the advent of mobile device usage. Yelp enjoys 63 million monthly visitors and a database of over 21 million reviews that are highly coveted by local restaurants. In the other corner stands Foursquare with 10 million members and more than 1 billion check-ins. Both social networks are vying for the hearts and minds of busy, affluent consumers who depend on these social sites to make purchasing decisions based on the experiences of their peers.

In an effort to attack Yelp where it will hurt the most, Foursquare is rolling out a new rating system designed to challenge its competitor’s popular star rating system. Foursquare is promoting a 10 point system that rates a business based on a far different criterion than Yelp’s. Utilizing a check-In model similar to Gowalla and Loopt, Foursquare is attempting to better engage the user with a more meaningful interactive experience.

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Apple Development Appeal on the Rise

A web app consulting company based in San Francisco becomes Apple’s most recent acquisition. The purchase re-enforces Apple’s commitment to the HTML 5 platform development for its iAD product pages as well as its iCloud.com. Both Apple apps reside with Apple’s burgeoning web applications. HTML 5 is the platform engine for iPhone, iPad and Android.

Apple is doubling down on its investment of HTML 5 app development as its popularity continues to find its way into a growing number of new, light weight products with embedded applications such as Chrome OS and Android devices, along with a broad range of upcoming portable telephony and other media devices.

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