Backlinks give your website credibility in search engines. When relevant websites link with your website, it shows Google that your company is reputable within the community. The concept behind website backlinks is to serve as an indication that other websites and people recognize your website as a source of informative information, which Google values highly. No matter how much content you may have and no matter how fast and well structured your site is, you can’t generate organic search rankings without backlinks. Backlinks are considered one of the most challenging yet essential elements of any search engine optimization campaign.
0:00 Backlink Exchange Overview
0:40 What is a Backlink or Link Exchange?
2:25 Social Media Backlink Examples
3:24 External Website Backlinks
3:52 Backlinks in Google Search Console
4:55 Backlick Exchange Wrap-up