SEO: Backlink Exchanges

Backlinks give your website credibility in search engines. When relevant websites link with your website, it shows Google that your company is reputable within the community. The concept behind website backlinks is to serve as an indication that other websites and people recognize your website as a source of informative information, which Google values highly. No matter how much content you may have and no matter how fast and well structured your site is, you can’t generate organic search rankings without backlinks. Backlinks are considered one of the most challenging yet essential elements of any search engine optimization campaign.

0:00 Backlink Exchange Overview
0:40 What is a Backlink or Link Exchange?
2:25 Social Media Backlink Examples
3:24 External Website Backlinks
3:52 Backlinks in Google Search Console
4:55 Backlick Exchange Wrap-up

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SEO Tricks

Lots of people tend to misunderstand what’s required when it comes to the best SEO practices for your website. With hundreds of elements that tie into algorithms across all major search engines, it’s absolutely crucial that you pay attention to as many options that you have as possible when trying to perfect your SEO. While we can’t tell you exactly how important each element should be since engines generally keep their algorithms a secret, we can at least get you started in the right direction. Whether you’re a newbie to SEO strategies or a seasoned veteran, this list should play into the efforts both on your web site and around the web.

Proper URL Structure

Everything from the naming convention of your URLs to how they are structured within sub-folders and sub-categories can affect how well your website is crawled. Search engine spiders need the proper structuring to be pushed throughout your site. It only takes one issue regarding your structure for a search engine spider to completely hop off of your page. The naming convention of your URLs is also going to play a factor, since search engine algorithms generally look for keywords within your URLs.

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The Many Benefits of Online Marketing

You’ve got a great website, a great Facebook, and even maybe a YouTube that’s simply racking up views among users. However, it seems to be that your business still doesn’t quite have the kick in revenue that you were hoping for. If you have issues grabbing the customer base that you were looking for when you started adding all sorts of content to various online channels, it’s because you haven’t fully implemented any online marketing tactics. Online marketing isn’t a set it and forget it trade, but something that needs to be consistently looked at and updated on a regular basis. You may encounter necessary spend along the way, but until you realize the benefits of online marketing you aren’t going to get anywhere.

Increased Social Media Interaction

Being able to link your social media networks back to your customer base that you’ve already established is going to be vital in using social media what it was meant for, attracting new customers to your brand. Your current base of clients more than likely have Facebook pages as well. Getting their help in promoting your page is the first benefit of online marketing that’s going to increase your visibility.

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