Email Marketing

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0:00 Why Email Marketing
0:25 Email Marketing Best Practices
1:12 Constant Contact
1:20 MailChimp
1:55 Email Marketing Example
2:17 Email Marketing Wrap-up

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A Fresh New Look - Gmail 2.0

Gmail 2.0 App for iOS was released last week through the Apple iTunes App store. The initial announcement preceded the release causing some confusion over its availability. The company encouraged those interested in the app to try again later.

The Gmail app was worth the wait. It features a new look and feel when compared to the previous edition. Although its functionality is largely unchanged, users benefit from a cleaner look. The addition of multi-account support represents the most significant change. The app permits you to log on to as many as five individual Gmail accounts. The accounts can be accessed from the menu page and then tab among the open accounts. The multi-accounts proves to be a useful feature on devices with multiple users, much like the family iPad.

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Not Just For Tweeters Anymore

Twitter is offering a new feature that enables you to tweet from the twitter website using your email regardless of whether the recipient is a Twitter user. Not only will you be able to tweet a friend by email, the new feature permits you to add a comment to go along with your tweet. Your comment will be contained within the body of the email rather than on twitter itself. This permits you to make a private comment to the recipient without it going public.

The new email feature will be available to tweeters within the next few weeks. The Twitter page will include a new button titled “More” in the drop down menu next to the “Reply”, “Retweet” and “Favorite” buttons located below each tweet. The new option, labeled “email tweet” will be the only option on located under the “More” button. Follow the prompts and you will be able to enjoy tweeting via email functionality allowing the tweeter to perform even more tweets in the future.

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The E-Mail Habits You Want To Forget

E-mails have become THE ultimate medium to our messaging. Unfortunately, our efforts often end up having the opposite effect we are hoping for. The ability to strike a few keys and hit “send” have made many of us unaware that we are being negatively received. We’ve all composed e-mails that, in retrospect, we regret having sent. Many more are sent without even realizing that they contain glaring e-mail no-no’s that never get beyond the “delete” button.

The good news is that bad e-mails can be easily avoided by following a few easy steps before touching the “send” button. Refer to the following checklist, before your e-mails end up in someone’s trash bin.

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