SEO: Meta Descriptions

A meta description is a short paragraph, usually a sentence or two, that describes the overall content of your web page. A well-written meta description contains proper keywords and lets the search engines know what the page is about. Every page of your website should have its unique meta description.

0:00 Meta Descriptions Overview
0:34 What Are Meta Descriptions?
1:05 Meta Description Examples
2:15 Meta Description Implementation
3:22 Meta Description Wrap-up

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SEO: Sitemaps

A sitemap provides search engines and visitors a detailed map of your website pages. Creating a professional sitemap lets the search engine know where they can locate all the pages of your website. If your site is not well laid out, it is most likely not being index correctly. Numerous issues can cause a website to lack relevancy; these issues will cause problems crawling for Google robots. Here’s how you can submit your sitemap to search engines to improve the results of your SEO efforts.

0:00 Sitemaps Overview
0:27 Different Types of Sitemaps
0:45 What is a Sitemap
2:05 Sitemaps and Google Search Console
3:36 Sitemap Wrap-up

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Google Ads: Overview

Pay-per-click campaigns give your company the ability to get your website and brand in front of customers searching on Google. To run an optimized cost per click campaign, you need to have a clear understanding of your market, your competition, and keywords used when customers are searching for your products or services. If you don't have a lot of experience with Google Ads, you may be paying far more than you should. Google Ads is one internet marketing outlet we recommend hiring a professional Google Partner team to manage, update, and optimize for your business.

0:00 Google Ads Dashboard Overview
1:27 Google Ads Dashboard
2:45 Google Ad Campaign Changes
3:22 Google Camapgins Overview
3:45 Google Search Keywords
4:00 Google Searches
4:27 Google Ad Overview
5:05 Google Display Ads
5:39 Google Ads Devices
6:14 Google Ads
6:24 Google Networks
6:50 Google Ads Dashboard Wrap-up

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Google Search Console

With Google Search Console allows you to monitor an estimated volume of impressions that are generated on Google’s search engine results pages by your website, as well as click-through rates for specific keywords. This data is often useful in helping you determine problem areas, as well as areas that you may want to consider paid advertising for, depending on how important it is for you.

0:00 Google Search Console Overview
0:41 Google Search Console Dashboard
1:44 Google Search Console Performance
2:38 Google Search Console Pages
3:08 Google Search Console Countries
3:21 Google Search Console Devices
4:00 Google Search Console Coverage
4:29 Google Search Console Sitemap
4:46 Google Search Console Wrap-up

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Google My Business

Google My Business is a great tool to generate free website traffic and business calls within your local market. This is a very vital strategy for any successful SEO campaign.

0:00 Google My Business Overview
0:47 Google My Business Dashboard
2:31 Google My Business Posts
3:07 Google My Business Info
4:06 Google My Business Insights
4:56 Google My Business Messaging
5:02 Google My Business Photos
5:29 Google My Business Photos

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