SEO: Meta Descriptions


A meta description is a short paragraph, usually a sentence or two, that describes the overall content of your web page. A well-written meta description contains proper keywords and lets the search engines know what the page is about. Every page of your website should have its unique meta description. Developers often disregard meta descriptions optimization for the fact that it can take more time to write exclusive content for every webpage. Meta descriptions are often tied to a search users ex...
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SEO: Sitemaps


A sitemap provides search engines and visitors a detailed map of your website pages. Creating a professional sitemap lets the search engine know where they can locate all the pages of your website. If your site is not well laid out, it is most likely not being index correctly. Numerous issues can cause a website to lack relevancy; these issues will cause problems crawling for Google robots. Here’s how you can submit your sitemap to search engines to improve the results of your SEO efforts. There...
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Google Ads: Overview


Pay-per-click campaigns give your company the ability to get your website and brand in front of customers searching on Google. To run an optimized cost per click campaign, you need to have a clear understanding of your market, your competition, and keywords used when customers are searching for your products or services. If you don't have a lot of experience with Google Ads, you may be paying far more than you should. Google Ads is one internet marketing outlet we recommend hiring a professional...
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Google Search Console


With Google Webmaster Tools, you can monitor an estimated volume of impressions that are generated on Google’s search engine results pages by your website, as well as click-through rates for specific keywords. This data is often useful in helping you determine problem areas, as well as areas that you may want to consider paid advertising for, depending on how important it is for you.   0:00 Google Search Console Overview 0:41 Google Search Console Dashboard 1:44 Google Search Console Performance...
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Google Keyword Planner


Keyword research is an incredibly important part of your SEO and PPC process. Keyword research needs to be a regular part of your job. Tools like the Google Keyword Tool take a one-time approach to keyword research, which should be updated and changed over time. Google Keyword Planner Overview 0:00 Google Keyword Search 0:24 Google Search Volume Trends 0:43 Google Keyword Ideas 1:42 Google Keyword Planner Wrap-up 3:45 Check out our website at https://FinalWebDesign.com/Marketing-Blog/Google-Keyw...
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