SEO: Keyword Research

This tutorial will cover SEO and how it relates to keyword research. One of the main ways to access keyword research is through the use of the keyword tool within the Google Ads interface.

0:00 Keyword Research Introduction

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Google Ads: Overview

Pay-per-click campaigns give your company the ability to get your website and brand in front of customers searching on Google. To run an optimized cost per click campaign, you need to have a clear understanding of your market, your competition, and keywords used when customers are searching for your products or services. If you don't have a lot of experience with Google Ads, you may be paying far more than you should. Google Ads is one internet marketing outlet we recommend hiring a professional Google Partner team to manage, update, and optimize for your business.

0:00 Google Ads Dashboard Overview
1:27 Google Ads Dashboard
2:45 Google Ad Campaign Changes
3:22 Google Camapgins Overview
3:45 Google Search Keywords
4:00 Google Searches
4:27 Google Ad Overview
5:05 Google Display Ads
5:39 Google Ads Devices
6:14 Google Ads
6:24 Google Networks
6:50 Google Ads Dashboard Wrap-up

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Google Ads: AdGroup Geotargeting

Google Ads is a powerful digital marketing outlet offered by Google. Geotargeting is a great technique to drive better traffic and conversions.

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Google Ads: Expanded Text Ads

This video will cover Google Expanded Text Ads which are a new feature adding additional content lines for your Google Ads. It is recommended every business using Google Ads update to Expanded Ads as soon as possible to ensure you are receiving the most area possible on Googles search results.

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