LinkedIn Business Pages

LinkedIn was developed to change the way the world of professionals communicated and connected with one another. LinkedIn opened the possibility of networking yourself and your skills to millions of professionals and companies throughout the world. The ability for your business to be recognized and promoted by other professionals is unique to the world of social media. While Facebook, Twitter,and even Instagram are popular social media outlets for communicating with our friends and family. LinkedIn is the only social outlet that offers the ability to communicate with other companies and agencies that are looking for your specific skill set.

0.00 LinkedIn Overview
0.48 LinkedIn Page Admin User
1:17 LinkedIn Page Member User
1:57 LinkedIn Company Jobs
3:04 LinkedIn Admin Features
3:28 LinkedIn Business Page Analytics
3:28 LinkedIn Business Page Activity
4:19 LinkedIn Wrap-up

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The Job Market Battle

LinkedIn is on the defensive as Facebook challenges the business social network’s superiority with its popular jobs platform. Facebook is leveraging its base of one billion users to muscle its way into territory that, until now, held sway to LinkedIn’s influence as the premier social business media platform. Facebook is playing high stakes as it partners with some of the Icons of the employment market sector. Stakeholders in the venture include Monster.com, BranchOut and Work4 Labs, among others.

The collaboration realizes a combined aggregate of 1.7 million job openings from job recruiters nationwide. Job hunters have the option of searching by location and industry skills. Facebook’s regular number of users dwarfs LinkedIn’s 187 million regular users and the comparative economy of scale is disconcerting to LinkedIn investors. The jitters are understandable. After all, the jobs board is their primary revenue stream. If that stream became a trickle, the leading business social site would be hard pressed to find an alternative business model. However, LinkedIn does enjoy several strengths that Facebook has yet to match.

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Linkedin Starts Endorsement Feature

It looks like LinkedIn’s new Endorsements feature will be well received by future politicians who wish to hone their vote-rigging skills. The business social site has grown in popularity over the years to become a popular platform where professionals have the opportunity to network with other executives both senior and junior. The growth is due in large part to the weakened economy which has made moving up the corporate ladder more challenging.

LinkedIn offers up-and-coming executives and middle managers a venue where they can connect with their peers, inquire about available positions and promote their talents to corporate decision makers. Skills from which LinkedIn followers can vote include operational excellence, Web content management, STEM advocacy, online marketing and open source. Each endorsement is equal to one point.

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