Effective Web design entails both art and science combined. Although a web designer’s graphic design is essential to success, web development companies are also familiarizing themselves with the science of saccade which involves the study of how the human eye travels over a web page. With this knowledge, designers are able to better build an eye-friendly environment that effectively impacts the combination of proper graphic design and what is essentially human behavior.
How the eye moves across a monitor’s or mobile device’s screen dramatically affects the way the mind absorbs information and how the unconscious reacts to the content. The real challenge to web design is to understand what conscious and unconscious considerations go into the visitor’s decision to delve further into the site or just pull the plug and move on to the next site that Google offers as an alternative venue.