Strong as a Gorilla

Glass has stood the test of time as the most versatile by-product of nature. Composed entirely of silica, glass has served man well for centuries. Its application of uses has included everything from dinnerware to fiber optics, electrical insulators, microchips and more. Today, glass plays a wider role in our everyday lives than ever before. We have become more dependent on glass technology as we demand excellent performance and durability out of our touch screens on mobile devices.

Corning has been the leading manufacturer of glass-based products for nearly 150 years. Today, Corning is still the leading technological glass innovator and its primary ingredient is still the ubiquitous silica. This time around, Corning is credited with the development of what it calls Gorilla Glass 3, a new age form of product being used for the fast-growing touch screen industry. Gorilla glass is being employed by smart phone, tablet and PC manufacturers utilizing touch screen technology. Gorilla glass is the result of years of Corning’s R and D department’s new technological development center. The final outcome is a glass that is incredibly thin, about ½ a millimeter thick. Yet it is stronger than glass an inch thick.

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Meeting The Eye

Effective Web design entails both art and science combined. Although a web designer’s graphic design is essential to success, web development companies are also familiarizing themselves with the science of saccade which involves the study of how the human eye travels over a web page. With this knowledge, designers are able to better build an eye-friendly environment that effectively impacts the combination of proper graphic design and what is essentially human behavior.

How the eye moves across a monitor’s or mobile device’s screen dramatically affects the way the mind absorbs information and how the unconscious reacts to the content. The real challenge to web design is to understand what conscious and unconscious considerations go into the visitor’s decision to delve further into the site or just pull the plug and move on to the next site that Google offers as an alternative venue.

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Promises of More Life

Among the issues that arise concerning consumers wants in mobile devices, invariably, the topic of greater battery life comes up. Improved processor power is a popular item under discussion among chip companies, handset manufacturers, and wireless carriers who recognize the need for more battery life without compromising the consumer’s smartphone experience.

The question is where is the increased performance going to emanate from? Quad-core CPU’s are destined to become the standard for mobile devices. The development of the first eight-core is in the works at Samsung for it’s in its Galaxy S4. But delivery dates are hard to come by. Companies such as AMD, Intel, Nividia and Qualcomm anticipate that they will have to work harder at marketing the existing chips

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The Messaging Paradigm

A well designed visual can be worth a thousand words in your mobile messaging efforts. The latest advancements in mobile technology, such as the new Adobe flash platform,  has enabled developers to build smart phones and tablets with the ability to receive graphics through Multimedia Messaging Services (MMS). Madison Ave perfected the art of influencing human behavior through powerful images which still are meticulously crafted to elicit optimum results. Today, that craft can be used to target a receptive mobile audience through these indisputably game-changing devices.

The phenomenal switch from feature phones to smart phones and tablets is dramatic. It has shifted the marketing paradigm for mobile marketers. Recent research has succinctly delineated how mobile device usage has established an audience that can no longer be ignored. Thanks to the latest mobile advancements, marketers have an opportunity to combine the delivery systems with powerful images that are absorbed into the unconscious in ways that are not accomplished by text alone.

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A Game of Tug of War

The start-up project to bring Pop to the marketplace looked promising. Pop is a device that acts as a universal battery re-charger platform for mobile devices. The device was engineered to serve as a re-charging port for all devices regardless of its make or model. It generated significant support on Kickstarter, an online funding platform where aspiring inventors and creative types can interact with potential investors to find funding Pop’s initial goal was to raise about $70,000 in seed money. Yet, so well received was the project that it raised more than $140,000, more than double its goal. Kickstarter has successfully risen more than $350 million dollars in funding 30,000 projects since its inception in April of 2009.

The developers for Pop had to go through the ringer with Kickstarter, spending great deal of effort in making its case on the financing platform. It required weeks building their project pages, shooting videos and offering the right incentives to investors. Once the groundwork is laid, the project is introduced to the Kickstarter community.

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