Throughout the history of logo design and business signage, current trends of each era have dictated the look and feel of the image that is conveyed. By the 1800’s, mass marketing exposure was made available through the proliferation of newspapers in every American city. During the America’s civil war era, major markets like New York supported hundreds of daily newspapers as a content-hungry population devoured information at a voracious rate.
However, it was not until the 1920’s and 30’s that we saw the birth of mass marketing as we know it today. It ushered in the golden age of brand marketing. Mass transportation gave way to media opportunities such as billboards, daily newspapers and monthly magazine distribution. Consumer access through a new invention called the radio gave birth to the advertising jingles that to this day have ingrained themselves into our American psyche. By the 1950’s the ubiquitous television became permeated into every household.