SEO: Search Engine Friendly URLs

URLs are one of the most important aspects of any successful SEO tactic. Especially if you have a new website, how you structure your URLs is going to play a crucial role in your organic rankings. Whether you're using blogging software or designing your site from scratch, it's essential to take the steps necessary to assure that your site has search-friendly URLs. While on page optimization and valuable content also play a significant role (among other things) when it comes to organic rankings, when your URLs are appropriately optimized you create a page that's easy for engines to crawl, and easy for web users to understand.

0:00 What are Search Engine Friendly URLs
0:54 Seach Friendly URL Examples
3:40 Search Engine Friendly URLs in Google
4:03 Search Engine Friendly URL Wrap-up

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SEO: Title Tags

When it comes to the world of search engine optimization, you likely already know that title tags play a significant role in your website ranking in Google organic search results. The fact is Title Tags, both directly and indirectly play a role in your websites organic rankings. It’s for this very reason that implementing useful title tags will help your website generate organic search results.

0:00 Title Tag Overview
1:13 Title Tag Implementation
1:35 Title Tag Examples
4:27 Title Tag Development
5:16 Title Tag Wrap-up

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Google Ads: Overview

Pay-per-click campaigns give your company the ability to get your website and brand in front of customers searching on Google. To run an optimized cost per click campaign, you need to have a clear understanding of your market, your competition, and keywords used when customers are searching for your products or services. If you don't have a lot of experience with Google Ads, you may be paying far more than you should. Google Ads is one internet marketing outlet we recommend hiring a professional Google Partner team to manage, update, and optimize for your business.

0:00 Google Ads Dashboard Overview
1:27 Google Ads Dashboard
2:45 Google Ad Campaign Changes
3:22 Google Camapgins Overview
3:45 Google Search Keywords
4:00 Google Searches
4:27 Google Ad Overview
5:05 Google Display Ads
5:39 Google Ads Devices
6:14 Google Ads
6:24 Google Networks
6:50 Google Ads Dashboard Wrap-up

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Google My Business

Google My Business is a great tool to generate free website traffic and business calls within your local market. This is a very vital strategy for any successful SEO campaign.

0:00 Google My Business Overview
0:47 Google My Business Dashboard
2:31 Google My Business Posts
3:07 Google My Business Info
4:06 Google My Business Insights
4:56 Google My Business Messaging
5:02 Google My Business Photos
5:29 Google My Business Photos

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Google Keyword Planner

Keyword research is an incredibly important part of your SEO and PPC process. Keyword research needs to be a regular part of your job. Tools like the Google Keyword Tool take a one-time approach to keyword research, which should be updated and changed over time.

Google Keyword Planner Overview 0:00
0:24 Google Keyword Search
0:43 Google Search Volume Trends
1:42 Google Keyword Ideas
3:45 Google Keyword Planner Wrap-up

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