SEO: Meta Tags

Through the years meta tags within your pages have become quite the fiasco. There’s constant debate as to whether or not they are necessary. While we can’t debunk several myths for sure, it’s quite clear that meta tags are an essential element within your, website development.

  • 0:00 Meta Tags Introduction
  • 0:59 Meta Tags Implementation and Example
  • 0:00 Meta Tags Conclusion

If you’re letting them to the waist side simply because you don’t have time, you could be hindering distinct performance possibilities on your site. Again, it’s essential to realize that Meta Tags aren’t going make a stunning change in your organic rankings, but it’s how people view your page within organic rankings that can make the difference.

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SEO: 301 Redirects

A 301 redirect lets search engines know that www.yoursite.com and yoursite.com are the same websites. A 301 redirect is a simple and essential step for any SEO strategy. A 301 redirect lets search engines know if your website pages have changed URL addresses. It is a relatively simple yet incredibly important SEO technique to perform a 301 redirect whenever developing a website. Talk to your Final Web Design about making sure your site has redirects in place. Proper redirecting is something that far too many web developers and sites fail to address.

0:00 Overview 301 Redirects
0:31 What is a 301 Redirect
0:47 Why is a 301 Redirect Important?
1:12 Examples of 301 Redirects
2:00 Joomla 301 Redirects
2:52 WordPress 301 Redirects
3:19 Google Search Console for 301 Redirects
3:39 Wrap-up 301 Redirects

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SEO: Landing Pages

Landing pages are webpages built to target specific users in an attempt to get them to fill out a contact form or generate a lead. Landing pages have been around since the beginning of the internet; however, the approach has evolved. Today useful landing pages not only target users and generate leads but also draw new users into the website.

0:00 Landing Page Overview
0:25 What is a Landing Page?
1:38 Landing Page Examples
4:13 Landing Page Wrap-up

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SEO: Backlink Exchanges

Backlinks give your website credibility in search engines. When relevant websites link with your website, it shows Google that your company is reputable within the community. The concept behind website backlinks is to serve as an indication that other websites and people recognize your website as a source of informative information, which Google values highly. No matter how much content you may have and no matter how fast and well structured your site is, you can’t generate organic search rankings without backlinks. Backlinks are considered one of the most challenging yet essential elements of any search engine optimization campaign.

0:00 Backlink Exchange Overview
0:40 What is a Backlink or Link Exchange?
2:25 Social Media Backlink Examples
3:24 External Website Backlinks
3:52 Backlinks in Google Search Console
4:55 Backlick Exchange Wrap-up

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SEO: Search Engine Friendly URLs

URLs are one of the most important aspects of any successful SEO tactic. Especially if you have a new website, how you structure your URLs is going to play a crucial role in your organic rankings. Whether you're using blogging software or designing your site from scratch, it's essential to take the steps necessary to assure that your site has search-friendly URLs. While on page optimization and valuable content also play a significant role (among other things) when it comes to organic rankings, when your URLs are appropriately optimized you create a page that's easy for engines to crawl, and easy for web users to understand.

0:00 What are Search Engine Friendly URLs
0:54 Seach Friendly URL Examples
3:40 Search Engine Friendly URLs in Google
4:03 Search Engine Friendly URL Wrap-up

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