YouTube: Business Page Overview

There are numerous video sharing sites online; however; YouTube is the most utilized video sharing website on the internet today. Potentially, there are hundreds of billions of videos, considering the maximum length for any video is 10 minutes in most cases. Drive targeted traffic and sales with YouTube video marketing.

0:00 YouTube Business Page Setup
1:42 YouTube Home Page
2:27 YouTube Page Videos
3:40 YouTube Page Playlists
4:30 YouTube Channels
4:45 YouTube About
5:04 YouTube Studio
5:30 YouTube Wrap-up

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Social Media Marketing: Overview

Social Media Marketing is one of the number one ways to generate new business, sales, and leads… Check out this quick Social Media Marketing overview video on some of today's most popular digital marketing outlets available to your business.

0:00 Overview
1:13 Facebook
1:57 Google Plus
2:09 Instagram
2:30 LinkedIn
3:03 Pinterest
3:31 Twitter
4:10 Vimeo
4:10 YouTube
5:20 Wrap up

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Snapchat IPO

Possibly even greater than inside the typical debate over tech agency IPOs, evaluations are cut up on whether or not Snapchat's stocks are well worth buying in its initial public imparting and whether it will show a healthy and lasting public employer. The answer to the primary query will come on Wednesday, whilst Snapchat is anticipated to close its first inventory sale to the general public. If figure corporation Snap Inc. Does begin lifestyles as a public business enterprise at the proper foot, it will mean buyers have selected to consciousness on Snapchat's sunny traits: it’s brief however brilliant records of generating marketing revenue and the affection younger humans have for its consistently innovative app. If investors turn up their noses, it's a signal they're fixated instead on a number of Snapchat's purple flags, amongst them its distinctly small and slow-growing target market and cash burn probable to persist for numerous years.

The profit machine: Snapchat's great pitch to IPO traders is how speedy the organization has been able to generate marketing revenue from a standing start two years in the past and narrow the distance with virtual advertising powers which include Twitter Inc. and Facebook Inc. The common revenue Snapchat generates from every each day consumer greater than tripled inside the fourth region of 2016 from the year-earlier period. If Snap chat can grow to Facebook’s average sales consistent with user, Susquehanna financial group estimates that could translate into a further $5.5 billion in annual income, even though Snap chat’s audience length remains the same. 

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Pinterest Marketing Tips: Get your Business on Pinterest

When Pinterest first started in 2010 many brands were skeptical of yet another social media site and no one expected it to grow as quickly as it did. Today, Pinterest boasts over 70 million users and 42 percent of online women are Pinterest users. Its incredible surge in popularity is due to its focus on visuals and its inspirational/aspirational aspect. It has also become popular among retailers as well as 69 percent of online consumers that visit Pinterest find something on the site that they have either purchased or want to purchase. Even with the growth in users, Pinterest still offers an excellent opportunity to build brand awareness and sales. So how do you use Pinterest as a marketing tool?

Create Pinterest-worthy Images

  • Use multiple, dominant color – of course, make sure the colors don't clash with each other.
  • Avoid human faces – people go to Pinterest to find inspiration and imagine themselves in that remote location or wearing those clothes. They don't want to see someone else living out those dreams.
  • Don't clutter the background – You want people's eyes to immediately hone in on your product so you want to keep the rest of the image free of distractions.
  • Choose red, orange and brown over blue – These colors outperform blue nearly 2:1 in repins.
  • Make your images tall – data suggests that pins with heights of 800 pixels get pinned nearly 3 times as much as those that are 400 pixels.

Use Inspiring Titles for Your Boards

You absolutely need different boards to showcase all of your items, but you need to figure out the best way to organize and name them. The first step is to understand people use Pinterest to be inspired. So instead of simply tilting your boards after the type of product (i.e. jeans, sweaters, etc.) have a theme for each board. Boards named "Date Night outfits" or "Fall Trends" are more likely to attract people due to their specificity. If you're having problems thinking of names, visit some of your competitor's boards and check out their naming conventions. You might not need to copy the title outright but it should get you started on some ideas of your own.

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Social Media Trends for Entrepreneurs in 2015

Every year the social media landscape changes so your own social media strategy must evolve along with it. Identifying new social trends can give you a leg up on the competition and help you design better strategies for your own social media campaigns. After all 97 percent of marketers use social media so if you intend to rise above the rest of the noise you'll need to embrace trends that are happening now among the various social spheres. Below are some things to watch out for in the New Year.

Visual Content is Here to Stay

The rise of visual content seems only natural as users and brands alike compete for other people's attention on social media. After all, humans process images 60,000 times faster than text as 90 percent of information transmitted to the brain is visual. This accounts for the rapid rise of visual social platforms such as Instagram, Pinterest and YouTube. The rise of mobile devices has also led to an increase in visual content consumption as people are even more pressed for time. A good image or video can go a long way in keeping your audience's attention and communicating your message effectively. Even if your business is not visual by nature there are plenty of ways you can incorporate it in the form of infographics, graphs and animated videos.

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