Kickstarter Takes the Platform Lion's Share

Kickstarter is the leading online funding platform for aspiring project creators seeking a financial sugar daddy. Each month, 10's of thousands of potential Investors contribute seed money for promising projects that interest them. Since 2009, more than $500 billion has been pledged to finance more than 35,000 creative and business projects. The Kickstarter investors have an impressive track record in picking winners. Of the 88,491 launched projects, 43.5% enjoyed a successful outcome. Projects fall within one of a number of categories including games, technology, music and so on.

Kickstarter operates in a truly entrepreneurial spirit. Each independently achieved project is the sole responsibility of the project creator. They have complete autonomy in how the project is managed and completed. Each creator invests his time in building his Kickstarter pages to present to investors. Kickstarter exemplifies the quintessential free enterprise system completely in sync. Concepts transform into actionable ideas that morph into successful fruition and enter the open marketplace.

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What's Your Persona?

We've all belatedly accepted that social media networking has exposed much of our lives to public scrutiny. Now, our social media habits are being examined to ascertain our online persona, warts and all. Imagine encountering all of your social contacts at a party. As you observe their interaction with each other, patterns of behavior begin to emerge that define each party goer's social acumen. For example, over time, you'll begin to recognize the loud mouthed joker, the opinionated know-it-all and the quite wall flower.

The social platforms are populated by the same kind of personalities. These personality traits are useful to note as it gives us insight as to how to interact with them, or conversely, avoid them all together. Here are seven personality types that exemplify online behavioral characteristics:

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The Power of Influence

Defining social media influence is like trying to quantify feelings. It lacks a baseline formula that can be applied to determining ROI. However, a sound understanding of how social media can be deployed to “influence” consumer decisions goes a long way in articulating its value. In spite of its often incalculable value, social media is indeed influencing consumers to act in response to feedback generated by friends, family, peers and businesses.

Influencing the action of others can range from the subliminal to the obvious. In fashion, celebrity media coverage has long influenced our fashion trends. Music Entertainment venues epitomize shared social values among a select, like-thinking group. This well defined group is motivated by powerful societal trends encompassing fashion, cuisine, recreational activities and hot trends.

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Social Media Continues To Go Visual

Visual social media is trending as the new vehicle for communicating on the internet. As blog posts morphed into Facebook and Instagram marketers have embraced visual branding as the most effective method for getting the attention of today’s social media participants. The use of awesome graphics has replaced old school thinking that content is the most effective way to communicate to the consumer.

Several years ago when social media was just getting a foothold on the internet, it was believed that text content was the most effective way to communicate ideas. After all, text could be optimized. Keywords were determined to be the best method for directing web surfers to a brand’s site. The internet could be seeded through tools such as Ad Words and directories. Now, that paradigm has changed.  Slowly, blog posts and other content got shorter as the public got used to abbreviated messaging such as can be found on Twitter and Pinterest.

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Social Media For The Ages

Contrary to conventional wisdom, the users of social networks such as Facebook and Twitter are not the exclusive purview of teenagers. Interestingly, social network participants age 12 to 24 only comprise 24% of all social network users. This data was recently published by Community 102, a social network consulting company serving businesses wishing to have exposure within social networking communities. Among its other findings, the study reports that, surprisingly, the largest age segment is people age 35 to 54 representing 44% of all social network traffic.

According to the study, the social web is where the lion’s share of social interaction among all age groups takes place. While, the 35 to 54 age group represents the plurality of current social network users, the future of the social network phenomena will be what the study refers to as millennials, those born between 1978 and 1994. The Community 102 report suggests that this age group reflects the first generation that was literally raised on the web and still represents a growing age segment of total users. It is anticipated that, in time, this age group will outgrow baby boomers to become the dominant segment of social network users. The results indicate that, among millennials, 75% have established a social network profile. 62% used wireless away from home. 14% use Twitter.

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