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Call Today: Call us local at 305-812-5999 or toll-free at 888-674-7779.

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Meta Data & Descriptions:

A meta description is a short paragraph, usually a sentence or two, that describes the overall content of your web page. A well written description contains proper keywords and lets the search engine know what the page is all about. Every page of your website should have it's own unique description. Meta descriptions are often disregarded for the fact that it can take a little bit of time to write every bit of content that’s necessary. While they don’t often help with SEO strategies directly, they do have an impact that you might not realize. Meta descriptions are often tied into user experience, and hold high value when it comes to how a user sees your search engine results displayed on a search engine. If you’re not sure what to write in your meta descriptions, follow these simple steps to be well on your way to a better user experience for your potential website visitors.

Bulk Changes:

There are several plugins available within all platforms that allow you to change meta descriptions with a few keystrokes. By using generic terminology and the names of your posts, categories or items, you can fill in all meta descriptions without having to go through them one by one. Most of these plugins are free and easy to use. Do your research on the content you already have on the site to make sure that how you fill in bulk meta description templates doesn’t lead to an odd description that doesn’t read correctly.

Use Generic Keywords:

Chances are that your site has a very niche focus that you can target with keywords that are useful across the site. Make sure to incorporate these into your meta descriptions when possible. Several of these generic keywords are used in conjunction with the more specific keywords that your page is targeting, which can lead to temptation for users to click when your meta description is displayed.

Use Calls to Action:

Using verbs like “read”, “shop”, “learn” and several other within your meta descriptions is certainly another way to tempt users to click your link when they are displayed on search engine result pages. It’s important to note that you shouldn’t use the word “find”. Users are already on the search engine to find something, so if you encourage them to search further than they really have to, you’ll have a lot of problems getting them to click.

While meta descriptions aren’t directly related to how your site ranks, it can give a positive view of how your page looks on search engine result pages. Having these properly updated and very relevant to the content on each page will improve your click through rates and inevitably, that will hopefully improve your search engine rankings.

SEO (Search Engine Optimization):

seo

Our search engine optimization (SEO) experts will research and identify keywords and content that search engines will use to direct clients to your website. Step 1 in the SEO process is to build your website using proper meta tags, title tags and meta descriptions that are crucial in search engine recognition. This is followed by an SEO marketing plan that is focused on user interaction, landing page expansion and quality content.

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Blog Management:

blog managment

Professional blog management and optimized content writing can be the difference between your websites success and that of your competition's. With top-of-the-industry blog development techniques. Final Web Design knows how to best utilize  and optimize your website's blog. All of our clients are provided a blog marketing plan of procedure to help increase and optimize the functionality, design and operations of your business blog.

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PPC (Price Per Click) Campaigns:

price per click

Pay-per-click (PPC) or cost-per-click (CPC) campaigns can produce the fastest return on your investment. Pay-per-click experts first research your industry, your business and your competition. We use this data to select proper keywords and ad content that will display only to your specific demographic. Our techniques will ensure that your website receives the maximum amount of relevant traffic for your given budget.

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Social Media Marketing:

social media marketing

Social media can be a powerful tool for your business's SEO, branding and increasing traffic to your website. Social Media Optimization (SMO) campaigns not only create interaction with your customers, but also improve your website's search engine visibility. Creating interaction between your social media platforms and your website will give you preferential search listings in the major search engines.

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E-mail Marketing:

email marketing

E-mail marketing is one of the best resources that an internet marketer can use in terms of customer retention. The idea is to first create a relevant list of interested followers and then send them your follow up messages, deals and promotions. The size of your list is not nearly as important as the quality of your list. Once we have obtained a quality list of potential customers, we can start getting creative by engaging your followers with special offers and appealing content.

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301 Redirects:

301 Redirect

Proper redirecting is something that far too many web developers and website owners fail to take care of during their time as a website owner. When you need to change URLs on your page or remove your content, most people just remove the old URL to handle the job. By implementing a 301 redirect on a defunct URL, you automatically push the user to a new URL that is currently working.

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Keyword Research:

Keyword Research

When considering SEO to help promote your website, you must start with a group of keywords that you’d like to target. Some keywords are either going to be very difficult to rank for or are going to be very expensive to purchase through paid search. You’ve got to use an in depth keyword research strategy to properly plan out your tactic and make sure that you get maximum rankings with as little cost as possible and as high of a conversion rate as possible.

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Keyword Optimized Content:

Keyword Optimized Content

The important thing to remember when creating content is that quality always prevails. If you focus on writing good content that actually engages the reader, you will most likely be rewarded by the search engines. We create new content or modify the existing content around the selected keywords with equal stress on readability and conversion rates. The web pages are optimized with regard to the theme of your website.

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Meta Tags:

Meta Tags

The meta tags of your site are still considered important by the search engines. Optimized meta tags definitely have positive effects on the ranking potential of your site. We analyze and optimize the meta keyword, description and title of your website. While you shouldn’t spend an excessive amount of time on your meta tags, it’s important to realize that your meta tags could ultimately effect your click through rates, as well as your organic rankings.

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Search Friendly URLs:

Search Friendly URLs

URLs are the strongest part of any SEO tactic. Even if you have a newer website, how you title URLs is going to play a crucial role in your organic rankings. When URLs are optimized properly you create a page that’s easy for engines to crawl, and easy for web users to understand. The search engines will reward you for this by moving you up in the organic search results.

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Title Tags:

Title Tags

Tile tags provide an effective 'title' of your web page content. The title tag is often used as a reference in search to a that pages content. A well written title tag plays a significant role in the search of your website. For example the main title of a page would recieve an "<h1>" tag letting the search engines know that it is an important sentence. The less important they are the higher number they have.

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Contact Final Web Design: (888) 674-7779

Call Final Web Design local at (305) 812-5999 or toll-free at (888) 674-7779.

Email Final Web Design at "Info@FinalWebDesign.com" or fill out the contact us form below.