Optimize your Meta Descriptions for Organic Search and Sales
A meta description is a short paragraph, usually a sentence or two, that describes the overall content of your web page. A well written meta description contains proper keywords and lets the search engines know what the page is about. Every page of your website should have it's own unique meta description. Developers often disregards meta descriptions optimization for the fact that it can takes more time to write unique content for every webpage. Meta descriptions are often tied to a search users experience, and hold high value when it comes to how a user sees your search engine results displayed on search engines. Follow these simple steps to help ensure your creating meta descriptions the promote sales and drive organic search visitors.
There are several plugins available within all platforms that allow you to change meta descriptions with a few keystrokes. By using generic terminology and the names of your posts, categories or items, you can fill in all meta descriptions without having to go through them one by one. Most of these plugins are free and easy to use. Do your research on the content you already have on the site to make sure that how you fill in bulk meta description templates doesn’t lead to an odd description that doesn’t read correctly.
Use Search Optimized Keywords
Chances are that your site has a very niche focus that you can target with keywords that are useful across the site. Make sure to incorporate these into your meta descriptions when possible. Several of these generic keywords are used in conjunction with the more specific keywords that your page is targeting, which can lead to temptation for users to click when your meta description is displayed.
Use a Call to Action
Using verbs like “read”, “shop”, “learn” and several other within your meta descriptions is certainly another way to tempt users to click your link when they are displayed on search engine result pages. It’s important to note that you shouldn’t use the word “find”. Users are already on the search engine to find something, so if you encourage them to search further than they really have to, you’ll have a lot of problems getting them to click.
While meta descriptions aren’t directly related to how your site ranks, it can give a positive view of how your page looks on search engine result pages. Having these properly updated and very relevant to the content on each page will improve your click through rates and inevitably, that will hopefully improve your search engine rankings.