Meta Tags Inform Google & Users
Through the years meta tags within your pages has become quite the fiasco. There’s constant debate as to whether or not they are actually necessary. While we can’t debunk several myths for certain, it’s quite clear that meta tags are an important element within your website development. If you’re letting them to the waist side simply because you don’t have time, you could be hindering certain performance possibilities on your site. Again, it’s important to realize that meta tags aren’t going make a stunning change in your organic rankings, but it’s how people view your page within organic rankings that can make the difference.
While meta tags aren’t always grabbed by search engines, it’s estimated that about 80% of all meta tags across the web are used as the title and description that appears within Google search engine results. This holds especially true for blog entries. With most blogs, the top of the post contains a date, time, and author of that specific post. If you don’t have meta tags, Google grabs that and places it within your description. When Google reads meta data on a blog, it generally replaces that date and time stamp with the meta description. So why is this important?
Research Relavent Meta Tags
Google loves pages that have high click through rates within their organic search results. If your meta tags are appealing enough, you can actually entice the user to click on your link. Provided that your meta tags are relevant to the content that you’ve actually posted, you’ll see an increase in your click through rates. Therefore, if your click through rate increases because of the appeal of your meta tags, then you could see a shift in your rankings on Google.
One thing we will say is that meta tags don’t have an immediate effect, especially on newer websites. Like all new sites, you need to build up some sort of positive history with Google to encourage your rankings on the website. Meta tags are strictly for the purpose of improving your overall user experience. Changing them initially will have absolutely no impact on your organic rankings.
So while you shouldn’t spend an excessive amount of time on your meta tags, it’s important to realize that, depending on what data Google and other search engines display, your meta tags could ultimately effect your click through rates, as well as your organic rankings. Taking the time to utilize your meta tags won’t make you an overnight success, but not doing so could hurt your chances of that.