Both large businesses and small often have several options when it comes to how to track activity on their website. Paid and free versions of software are readily available for instant sign up. If you’re a business that’s on a budget and are looking for a well-rounded tool that gives you proper insight into your website, then you most likely already know about Google Analytics. But if you’ve only begun to explore your options, it’s important to realize that there are several highlights to Google Analytics that make it so valuable. Here are some of the top features that webmasters around the world find most appealing within Google Analytics.
While it’s been in Beta for quite some time, the real-time tracking within Google Analytics has quickly become one of our favorite features. You can watch visitor activity as it happens, including the referring site, social media traffic and even keyword visits. While you can’t yet track by individual visitor (unless you were to narrow down the source far enough), the overall traffic lets you see the impact of things like e-mail blasts, social media posts, and even the launch of paid campaigns. The delay of real-time is often only a second or two, so it’s certainly worth a look once you’ve signed up.
Custom Tracking URLs:
Google gives you easy access to implement your own names for campaigns, mediums, sources and ad groups. While it works best with paid campaigns, other software resources, such as e-mail software can automatically tag your URLs with Google Analytics tracking codes without you having to do any of the work. This allows you to dig deep into your online marketing efforts and learn what’s working for you and what’s not.
With the addition of simple code on your checkout completion page, you can track conversions and their value right down to individual transaction. Additionally, you can check transactions within your business software so you can see the direct correlation with every purchase. Use conversion tracking to help you understand average order value, conversion rates, and even your most popular selling products.
Until you actually implement Google Analytics, it’s difficult to truly realize the actual power behind this free software. If you think that you always get what you pay for, in this case you’d be wrong. The functionality and capability in Google Analytics rivals that of even the biggest analytics companies in the world.