Google Webmaster Tools
Every webmaster wants to have the ultimate collection of insight into their web page. In order to be truly successful with internet marketing, in-depth information and the ability to target based on said information are both crucial. Since a majority of web site traffic from search engines come from Google, it’s ideal to make sure that you have a tool that lets you know how your page is doing within the search engine powerhouse. Google Webmaster Tools is the exact resource that’s going to tell you how you’re fairing from a high level, and give you insight into any issues that may be happening on your site. Here are a few things you can do with Google Webmaster tools once you’ve got the code implemented.
Submit Your Sitemap
While the sitemap submission process is said not to be a solution to drive traffic to your web page, it does offer Google’s search engine spider a little bit of help when crawling your site. If you have internal linking issues on your site, and can’t seem to drive any exposure to deeper pages, then this should be the first thing you tackle. Again, just because you submit the sitemap doesn’t mean that your URLs will be indexed, so make sure to keep the content on each page extremely useful and relevant.
Monitor Your Organic Traffic
A high volume of organic traffic from Google is the ultimate goal on the search engine, simply because about 90% of organic traffic is usually considered new visitors who have never even heard of your brand. With Google Webmaster Tools, you can monitor an estimated volume of impressions that are generated on Google’s search engine results pages by your website, as well as click through rates for specific keywords. This data is often useful in helping you determine problem areas, as well as areas that you may want to consider paid advertising for, depending on how important it is for you to rank.
Monitor Your Site Speed
Several years ago, Google announced that it was going to factor site speed into their organic rankings algorithm. While it doesn’t play a major role, a slow site is often a poor user experience, which often leads to high bounce rates on your site. If you have every page of your site cached, you’ll never know that the site is running slow. Google Webmaster Tools gives you insight into your site speed on a page by page level, which helps you narrow down the issue to help you resolve these potential problems before they become unmanageable.