Keyword Planning with Google Keyword Planner
Before beinging any SEO campaign, one must have a clear understanding of which keywords in their market drive new traffic, customers and sales. Targeting specific keywords in your SEO strategy will help your business grow through online generated business.
Keyword research is an incredibly important part of your SEO and PPC process. Keyword research needs to be a regular part of your job. Tools like the Google Keyword Tool take a one-time approach to keyword research, which should be updated and changed over time.
What is a Keyword?
A keyword is any word or short phrase that describes a website topic or page. The more a keyword is used by searchers and websites the more attraction power it has. Type in a word or phrase, or website name. Tool will show you a list of similar keywords with a count of how often each word is searched. The competiton column shows words advertisers think have most value.
Does it help?
If you want your website to attract searchers, you need to use strong keywords in your website titles and website text . These brief words should realistically identify and describe your site.