Keyword Planning with Google Keyword Planner
Before beginning any SEO campaign, one must have a clear understanding of which keywords in their market drive new traffic, customers and sales. Targeting specific keywords in your SEO strategy will help your business grow through online generated sales.
Keyword research is an incredibly important part of your SEO and PPC process. Keyword research needs to be a regular part of your job. Tools like the Google Keyword Tool take a one-time approach to keyword research, which should be updated and changed over time.
What is a Keyword and how can I use Keywords for SEO?
A keyword is any word or short phrase that describes a website topic or page. The more searches a keyword gets, the more search power it has. Write out any word or phrase or site name. The tool will show you a list of similar keywords with a count of how often each word has been searched. The competition column shows words advertisers think to have the most value.
Does it help to use Google Keyword Planner?
If you want your website to attract searchers, you need to use strong keywords in your website titles and website text. These brief words should realistically identify and describe your site.