Utilizing YouTube for Video Advertising
There are numerous video sharing sites online, however YouTube is the most utilized video sharing website on the internet today. To put YouTube’s popularity into perspective, 48 hours of video are uploaded to the website every minute, which ends up being about 8 years of content that are posted every single day. Potentially, there are hundreds of billions of videos, considering the maximum length for any video is 10 minutes in most cases.
If you’re looking to implement video for your brand or business, YouTube is the perfect resource. Youtube can enhance the number of views your business videos receive, versus only posting them on your website. Additionally, YouTube has organic search power, while your websites video may not. Since the video site is a subsidiary of Google, the videos can often rank much higher organically when compared to other sites or self-hosted videos. Taking the time to properly set up the details of each video because professionalism is often rewards you handsomely with new views, and potential new business.
YouTube Viral and Mobile Video Marketing
YouTube also offers the most mobile friendly version of any video content player online. With a built in app, views are capable of playing your video on any mobile device. With most of the modern world constantly on the go, hosting your own videos on your site may result in compatibility issues that would prevent viewers from watching your video through their cell phone.
There’s nothing that says you can’t host your video on your own web page, and make it compatible for mobile phones. But with the work done for you, there’s not much need to put in your own time, when the template is built and ready for you to upload, optimize and share your videos for the world to see on YouTube.