Utilizing YouTube for Video Advertising
There are countless video sharing sites out there today. From Dailymotion, to MetaCafe, and Vimeo, you can find endless resources to post your original work to a potential audience of millions of people. However, if you really want to gain exposure on your videos, whether they’re for a business or just personal activities. YouTuve is the most utilized video sharing site on the web today. To put YouTube’s popularity into perspective, 48 hours of video are uploaded to the website every minute, which ends up being about 8 years of content that are posted every single day. Potentially, there are hundreds of billions of videos, considering the maximum length for any video is 10 minutes in most cases. Remember, they all only do one thing, and that is post video, which makes it no surprise as to how many videos are uploaded on a daily basis.
If you’re looking to implement video for your brand or business website, YouTube is the perfect resource. With options to password protect your video, as well as choose whether or not it’s available for viewing on mobile devices, it’s not only safe, but can enhance the new viewers on your website exponentially, versus posting them on your website alone. Additionally, YouTube has organic search power, while your video may not. Since the video site is a subsidiary of Google, the videos can often rank much higher organically when compared to other sites or self-hosted videos. Taking the time to properly set up the details of each video often rewards you handsomely with new views, and potential new business.
YouTube Viral and Mobile Video Marketing
YouTube is also the mobile friendly version of any video content that you need to post. With a built in app into the iPhone as well as the capability to play on any mobile device, you get far more prospective viewers on a regular basis. With most of the modern world constantly on the go, hosting your own videos on your site may result in compatibility issues that would prevent viewers from watching your video through their cell phone.
There’s nothing that says you can’t host your video on your own web page, and make it compatible for mobile phones. But with the work done for you, there’s not much need to put in your own time, when the template is built and ready for you to upload, optimize and share your videos for the world to see on YouTube.