Social media is a channel that can truly add to your brand awareness. In terms of internet marketing, several companies both large and small have made social media a priority for their marketing team. While you may be on Facebook, you may often find it difficult to truly garner new likes and new visibility through the social media channel, and youโre certainly not alone. Like everything else on the internet, Facebook thrives on paid advertising, and has a variety of options for you to choose from. But before you dive into Facebook ads with your marketing budget, you need to make sure that youโre aware of what Facebook paid ads do for you and your business.
Itโs All About Brand Awareness
First and foremost to remember about Facebook paid ads is that they arenโt going to drive revenue right away. Social media is more of an indirect method when it comes to getting the conversions needed to make social media successful. Your paid ads are merely a way to get your brand in front of people who arenโt necessarily looking for you or your product. This exposure is unique in that while people arenโt looking for what you have to offer at that very moment, they may be in the future.
Expect Low Click Through Rates
Depending on who your targeting and how youโre targeting them, your ad has the potential to reach more people than other methods like paid search and display advertising. Additionally, some people arenโt interested in clicking on paid ads, especially since they may just be on Facebook to communicate with friends and family. Donโt expect stellar click through rates by any means. Facebook paid ads generally drive an average click through rate of %0.0025. It sounds like a low number, but in the scheme of things, this could be an extremely high amount of traffic.
Decisions, Decisions
When you set up Facebook paid ads, youโll be required to decide on a landing page. While youโd normally go with a product landing page or your web site with most paid ads, you now have the options of placing your Facebook page as a landing page for visitors. Ideally, this works better since users arenโt redirected to another site, and they donโt have to deal with annoying popups. Conversely, this also offers less of a chance for conversion, so youโll need to take a while and think about what your ultimate goal is with Facebook paid ads.