Most people and businesses who have a website have one main goal in mind…to attract new visitors and prospective customers. While the idea of many websites is to drive revenue through e-commerce, all pages inevitably just want to get their page or brand in front of the eyes of people and take it from there. Small budgets on websites often lead these sort of pages to forego the crucial element of internet marketing. The thought that “internet marketing is for the birds” runs rampant on several pages today, and the belief is that the content will handle the internet marketing by itself. Final Web Design realizes how wrong these people are, and if you’re one of them, we hope you can realize the value behind internet marketing and the impact on its end result, as well as your bottom line.
Internet marketing has two main areas, paid and non-paid. Non paid elements include things like link-building, keyword optimization, site speed optimization and user experience. The paid elements of internet marketing include pay per click ads, both text and graphical, pay per impression ads, and shopping engines.
Paid internet marketing strategies can get expensive if you don’t know what you’re doing. Pay per click requires patience and analysis of data to determine what works and what doesn’t. If you simply launch a program and cross your fingers, you’ll be drowning in a budget that you don’t actually have to spend. Final Web Design’s most experienced area of internet marketing is all forms of paid advertising. We understand the purposes behind display advertising, retargeting, paid search, and pay per impression advertising. We understand what works and what doesn’t.
We also understand the ins and outs of non-paid internet marketing, or essentially, search engine optimization. You may often think that if you generate long articles that Google will like your site and rank you for high volume keywords. There’s more to your content than meets the human eye, and search engine spiders know how to see through random contextual blabber. Keyword optimization is a crucial element to your website. Additionally, we know how to optimize your site for user experience, which may just be the most crucial element in internet marketing as we know it. Getting users to your site is a fraction of internet marketing. Keeping them there is the hard part.
Internet marketing is an ever-changing strategy that is recognized as a powerhouse behind the success of many large companies. Let Final Web Design show you how internet marketing can work for your brand and your business.