Pinterest Marketing Tips: Get your Business on Pinterest

Pinterest Marketing Tips: Get your Business on Pinterest

When Pinterest first started in 2010 many brands were skeptical of yet another social media site and no one expected it to grow as quickly as it did. Today, Pinterest boasts over 70 million users and 42 percent of online women are Pinterest users. Its incredible surge in popularity is due to its focus on visuals and its inspirational/aspirational aspect. It has also become popular among retailers as well as 69 percent of online consumers that visit Pinterest find something on the site that they have either purchased or want to purchase. Even with the growth in users, Pinterest still offers an excellent opportunity to build brand awareness and sales. So how do you use Pinterest as a marketing tool?

Create Pinterest-worthy Images

  • Use multiple, dominant color – of course, make sure the colors don't clash with each other.
  • Avoid human faces – people go to Pinterest to find inspiration and imagine themselves in that remote location or wearing those clothes. They don't want to see someone else living out those dreams.
  • Don't clutter the background – You want people's eyes to immediately hone in on your product so you want to keep the rest of the image free of distractions.
  • Choose red, orange and brown over blue – These colors outperform blue nearly 2:1 in repins.
  • Make your images tall – data suggests that pins with heights of 800 pixels get pinned nearly 3 times as much as those that are 400 pixels.

Use Inspiring Titles for Your Boards

You absolutely need different boards to showcase all of your items, but you need to figure out the best way to organize and name them. The first step is to understand people use Pinterest to be inspired. So instead of simply tilting your boards after the type of product (i.e. jeans, sweaters, etc.) have a theme for each board. Boards named "Date Night outfits" or "Fall Trends" are more likely to attract people due to their specificity. If you're having problems thinking of names, visit some of your competitor's boards and check out their naming conventions. You might not need to copy the title outright but it should get you started on some ideas of your own.

Engage Your Audience

Spend some time every day finding new Pinterest users and engaging with them through re-pinning or commenting. While you should certainly reach out to influencers with a lot of followers, it's also a good idea to connect with ordinary pinners. After all, they are the ones that will be more likely to become your brand ambassadors online and offline.

Another great way to engage is to run contests. Choose an appropriate hashtag and encourage people to post images with that pin. It's a great way to gain new followers and it will generate new content for you as well.

Schedule Your Pins

As with all social networks, there are certain times where it has more activity. For Pinterest, that time is from 2-4pm and 8pm-1am. Of course, you shouldn't spam Pinterest with hundreds of images during that time spam as frequency does, in fact, matter. Excessive pinning can annoy your followers enough that they will unfollow. Instead, spread your pins out throughout the week with a scheduling tool. This frees up your time as you don't need to constantly log into Pinterest to post and it prevents the issue of over-pinning.

Get Pinning

The longer you wait to get started on Pinterest, the more potential customers your brand will miss out on. As with all social networks, it will take time, experimentation and analysis to really pinpoint what exactly works for you.

Choosing the Proper Domain for your Online Busines...
Social Media Trends for Entrepreneurs in 2015

Related Posts

By accepting you will be accessing a service provided by a third-party external to https://finalwebdesign.com/

Popular Blog Posts

Administrator
08 September 2011
Tech Blog
Modern-day aviation pioneer achieves world's first untethered, manned electric helicopter flight It's easy to look back at the history of exploration and aviation and feel like there's no mountains le...
Administrator
12 March 2013
Tech Blog
Mozilla chose the Mobile World Congress in Barcelona to announce that Twitter will support the Firefox OS mobile apps from Mozilla. Twitter now joins the likes of Alcatel and ZTE and wireless carrier ...
Administrator
10 September 2019
Marketing Blog
Adobe Photoshop is the leading industry software for digital photo, image editing and graphic design. Created by Adobe, Photoshop has been around since 1987. It has stood the test of time and has beco...
Administrator
30 December 2019
Web Design Blog
Here are some simple and effective tips for creating clean code. These tips should help both new and old programmers and software engineers create code that is minimal, consistent and that meets the h...
Administrator
10 November 2012
Tech Blog
Driving the mobile device frenzy: differentiating usage between smart phones and tablets. As smart phones and tablets become more ubiquitous, marketers are curious as to which device is being used and...
Administrator
27 November 2017
Marketing Blog
Watch a video on freehand drawing up our original logo for Final Web Design. If your business needs a logo, contact the professional at Final Web Design today. Find out more by visiting our contact fo...
Administrator
05 October 2011
Tech Blog
You have no doubt seen mirages on the distant surfaces of hot highways before, looking like pools of water shimmering on the asphalt. Such illusions are caused by hot air above the road, which refract...

Fields marked with * are required

Contact Final Web Design Today!

Call Today: Call us local at 305-349-3208 or nationally at 888-674-7779.

Email Us: Email us a message at "[email protected]" or fill out the contact form below and we will respond

Name:*
Email:*
Phone:
Project Details:
Expertise Certification Google Partners Bing Elite Agency BBB Accredited Business INC 500
Wordpress Joomla Drupal Magento Dreameaver