While social media is a free channel that offers endless opportunity for any brand or business to expand their reach, itโs often something thatโs not planned out correctly. When it comes to owning your Facebook or Twitter page, you only get one shot at doing things right, and if you donโt do it correctly the first time, youโre going to have to settle for less than optimal success on a channel that could exponentially increase your bottom line. Facebook marketing isnโt for the birds, and it certainly isnโt for people who havenโt tried it before.
If youโre going to get into Facebook marketing on your own accord, make sure that youโve got all of the necessary tools to get you started. Youโre going to need to know what apps can help enhance your Facebook page without overdoing it. At the same time, youโll want to make sure that your page talks to the consumer, while lining up an appearance thatโs similar to your website.
Additionally with Facebook marketing, you need to remember that people are under no obligation to โLikeโ your page. One simple slip could make people abandon your brand with the click of a mouse, and once you lose them, itโs almost impossible to get them back. Avoid spamming people with endless amounts of links or images every few minutes. If you have more than 5,000 likes, the ideal posting time should be about 60 minutes or longer.
You obviously have several options to interact with your Facebook users. Images are the most shared, liked, and commented form of media on Facebook. Video is a close second, but several people arenโt willing to let videos load on their devices, especially if they are mobile. If you choose to go with text as your media, try making your post about a paragraph long. Itโs easy for your post to get lost among others when people have hundreds of friends in their own news feeds.
With the right planning in place, you can use Facebook marketing to enhance your brand to people you were never able to reach before. Take care not to abuse the power and youโll have lots of followers in no time.