Values of Online Marketing

Values of Online Marketing

Everyone knows that marketing is essential to the success of business. Whether its print advertising, online advertising, search engine marketing, email campaigns, or just your average website, all businesses make some kind of concerted marketing effort in order to gain ground on their competition and add to their bottom line. Without marketing, business essentially wouldn’t exist. But how do you know where to start? Marketing, if you’re business is new to it, can be a daunting task for anyone. As a business owner, you have most likely always focused on running your business properly and don’t know the first thing about marketing. Keeping that in mind, you need to know the values of marketing. When you think of values, try to think of the actual purpose of marketing. Here are the main values of marketing that you should be aware of before starting any marketing efforts.

Brand Awareness

The first rule of marketing is to brand everything. People not only need to know what you do but who you are. We often remember products by their brand name, which is only achieved through successful marketing. As the values of marketing go, this is something that you need to focus on before, during, and after any marketing campaign. No one is going to purchase from you if they don’t know who you are…whether they want to or not.

Custom Acquisition

Of all the values of marketing, this one is going to cost you the most. It can cost you 10 times as many marketing dollars to get a new customer, than to have a current customer become a repeat buyer. That being said, new customers are also extremely valuable and add to your customer retention, which we’ll touch on in a moment. It is the goal of every marketer in any business to not only keep repeat customers coming back, but to work tirelessly to drive new business and new dollars to your profit. Over time, this kind of marketing effort can build you a huge base to work with and grow off of.

Customer Retention

One of the biggest mistakes that business make is spending so much time with customer acquisition that they always forget about customer retention. While it costs more to get a new customer, a repeat customer can be just as valuable when making a purchase. Sadly, this is one of the values of marketing that gets left behind sometimes. Your customers came to you for a reason, and unless they were dissatisfied there should be no reason they wouldn’t go with your business again, with the proper marketing of course.

Why A Good Business, Needs a Good Website
Insights on Internet Marketing

Related Posts

 

Popular Blog Posts

Administrator
23 August 2019
Web Design Blog
0.00 Vue Overview1:05 What you need for Vue1:52 What is Vue2:30 Why Use Vue JS3:32 Future of Vue4:25 Vue wrap-upVue.js is a popular JavaScript framework used for building user interfaces and single-pa...
Administrator
28 June 2016
Company Blog
New website designed and developed by Final Web Design is now doing business online. Be sure to visit the new Seven Summits Alchemy website at SevenSummitsAlchemy.com. This Joomla CMS website is an ex...
Administrator
27 November 2012
Web Design Blog
LinkedIn is on the defensive as Facebook challenges the business social network’s superiority with its popular jobs platform. Facebook is leveraging its base of one billion users to muscle its way int...
Administrator
14 March 2013
Tech Blog
Smart phones prefer cool, dry places. Yet very often, they find themselves in a hostile environment where danger lurks everywhere. More cumbersome than the pocket-fitting cell phones of the past, mobi...
Wordpress Joomla Drupal Magento Dreameaver