Several business owners often go through their website design often noticing a feature known as RSS feeds. While they know several bits about marketing both online and offline, the RSS feed is one of the most disregarded features of anyone’s website. While you may not be able to utilize RSS feeds to directly sell products to potential consumers, these feeds could play a crucial role in the success of your business. Really Simple Syndication feeds can give your blog or news updates the exposure that you need to take your simple brand awareness and consumer interaction to the next level.
When you build a website using any platform, your RSS feeds are normally automatically created. But do you know what to even do with them? While they often only look like a textual representation and preview of the content on your websites, these feeds are often accepted by a majority of websites that offer any sort of updates to news and happenings in nearly any industry. Websites such as Google, Yahoo! and Bing offer several utilities that allow you to publish and promote your blog RSS feeds, which can give you additional organic exposure through various parts of their websites.