Using a RSS Feed for your Blog

Several business owners often go through their website design often noticing a feature known as RSS feeds. While they know several bits about marketing both online and offline, the RSS feed is one of the most disregarded features of anyone’s website. While you may not be able to utilize RSS feeds to directly sell products to potential consumers, these feeds could play a crucial role in the success of your business. Really Simple Syndication feeds can give your blog or news updates the exposure that you need to take your simple brand awareness and consumer interaction to the next level.

When you build a website using any platform, your RSS feeds are normally automatically created. But do you know what to even do with them? While they often only look like a textual representation and preview of the content on your websites, these feeds are often accepted by a majority of websites that offer any sort of updates to news and happenings in nearly any industry. Websites such as Google, Yahoo! and Bing offer several utilities that allow you to publish and promote your blog RSS feeds, which can give you additional organic exposure through various parts of their websites.

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6 Adword techniques that make you stand out amongst the crowd.

Google AdWords can be a great service to offer your business more exposer, traffic and ultimately sales through your website. The tip below will help you get an advantage and the most out of your next AdWords campaign.

List the Benefit and Feature

  • Line 1 – Benefit
    • A Benefit plays with the users emotion
    • Line 2 – Feature
      • Something specific about what you are offering.

Negative Sales Pitch

  • Using Scare tactics on the user
    • Uses reverse psychology to make people click
    • Sets you up as the good guys in the marketplace
    • Don’t buy another (keyword) until you read this free report.
    • Don’t get scammed buying a (product).

Hype Selling

  • Make it sound too good to be true
    • Focus on two of your best benefits
    • Make it sound fast, easy, or cheap
    • Be vague about your product
    • Emphasize on one point the most.

Ask a Question

  • Ask the user a question and get them to think about it.
    • Makes people think you understand them
    • Looking for ______?
    • Want to ________?
    • Need to _________?
    • Ask the question in the headline.

The storyteller

  • Start a Story without an ending
    • Peaks peoples interest in you.
    • Builds rapport with the person
    • Works best for industries targeted towards women

Controversial

  • Say something controversial about the industry or competitors.
    • Makes people change there thinking
    • Use something current in the media
    • Say that the product or service
      • Does not work
      • Causes problems
      • Is not the best in the market

How To Pay Less, But Rank Higher 

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Understanding Blogging

If you love to write and share your experiences with other  people, you may be one of those who has  started their own blog. Blogging can be an exciting hobby for those that love to write. If you’re hosting your blog on a free site such as Blogspot or Tumblr, and are noticing that you get a significant amount of traffic on a regular basis, you may be considering switching over to your own paid URL. Using a blog platform such as Wordpress or Joomla can be an experience that allows you to customize your blog to your liking, as well as add display and text ads to your site to make a few dollars off of it. Here are a few tips if you’re about to launch or own blog URL.

Use Categories

If you tend to rant a little bit, or simply talk about several things, using categories is a great way to keep you page organized and user friendly. Additionally, category pages are more likely to get indexed into Google search engines. Keep your categories high level, but create new ones whenever you have something that is completely irrelevant to you other blog posts. Blogging isn’t just about writing, it’s about allowing people to find what you write.

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Google+

It’s tough for any new social media channel to compete with Facebook and the power that it and its over 900 million users have on society. If anyone can keep up with Facebook, it’s going to be the largest internet power in the world, Google. If you didn’t already notice, they’ve already made the stretch to getting their own social media network going, and while it has been a slow start, there’s no sign of Google giving up on the project.

Google +, like Facebook and Twitter has the opportunity to grab a little bit bigger of the slice of social media pie that your business is after. While most businesses tend to ignore Google + due to its fractional amount of users, this can be a complete loss of additional revenue, while not requiring too much additional work from your normal social media efforts. With 3rd party software, you can easily configure your social media channels to synchronize and rapidly expand your fan base on Google + for additional brand awareness that you didn’t think actually existed.

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Facebook Business Pages

Facebook is the largest social media channel in the world. With  more than 900 million users worldwide, and the expectation of reaching 1 billion users by the end of 2012, Facebook is a resource that any business should be making every effort to grab a piece of in order to achieve brand awareness, and eventually expand to enhancing their revenue. With Facebook business pages, you have the chance to truly interact with a society that is completely obsessed with social media, if you know how to use it right.

One of the biggest mistakes that Facebook business pages make is initially signing up for their page as a personal page. The worst drawback of doing this is that your business would be limited to 5,000 friends. Once you hit that mark, your page has nowhere to go and would have to rebuild with a business page all over again. Make sure not to make this detrimental mistake that too many businesses have done already. Setting up a Facebook business page is just as simple as a personal one, and offers you much more versatility at the same time.

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