Keyword research is an incredibly important part of your SEO and PPC process. Keyword research needs to be a regular part of your job. Tools like the Google Keyword Tool take a one-time approach to keyword research, which should be updated and changed over time.
Google Keyword Planner Overview 0:00
0:24 Google Keyword Search
0:43 Google Search Volume Trends
1:42 Google Keyword Ideas
3:45 Google Keyword Planner Wrap-up