- 82% of marketers have determined that SEO’s effectiveness is on the rise, according to a study by Market Drive.
- According to HubSpot, 61% of marketers expressed that improving SEO and boosting their organic presence is their primary inbound marketing priority.
- There are a large variety of lucrative benefits of taking an all-out approach to SEO. However, why are so many businesses struggling to build an online presence?
According to Moz, search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. To put it simply, SEO is a fundamental aspect geared towards how your website ranks online. By typing in a basic keyword into a search engine, billions of search results are generated. From a consumer’s perspective, countless options are available online to choose from. However, from a business perspective, websites are constantly engaged in a herculean battle, fighting for positioning in the search results.
Often, many individuals misinterpret SEO to be a complicated concept. In actuality and in practice, SEO is quite methodical. By following some basic SEO principles, you can boost your website’s SEO by leaps and bounds if you’re consistent and focused on effective SEO practices. You may ask, “what are these principles and how can I get my website found online?”