SEO: Landing Pages

Landing pages are webpages built to target specific users in an attempt to get them to fill out a contact form or generate a lead. Landing pages have been around since the beginning of the internet; however, the approach has evolved. Today useful landing pages not only target users and generate leads but also draw new users into the website.

0:00 Landing Page Overview
0:25 What is a Landing Page?
1:38 Landing Page Examples
4:13 Landing Page Wrap-up

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SEO: Backlink Exchanges

Backlinks give your website credibility in search engines. When relevant websites link with your website, it shows Google that your company is reputable within the community. The concept behind website backlinks is to serve as an indication that other websites and people recognize your website as a source of informative information, which Google values highly. No matter how much content you may have and no matter how fast and well structured your site is, you can’t generate organic search rankings without backlinks. Backlinks are considered one of the most challenging yet essential elements of any search engine optimization campaign.

0:00 Backlink Exchange Overview
0:40 What is a Backlink or Link Exchange?
2:25 Social Media Backlink Examples
3:24 External Website Backlinks
3:52 Backlinks in Google Search Console
4:55 Backlick Exchange Wrap-up

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SEO: Meta Descriptions

A meta description is a short paragraph, usually a sentence or two, that describes the overall content of your web page. A well-written meta description contains proper keywords and lets the search engines know what the page is about. Every page of your website should have its unique meta description.

0:00 Meta Descriptions Overview
0:34 What Are Meta Descriptions?
1:05 Meta Description Examples
2:15 Meta Description Implementation
3:22 Meta Description Wrap-up

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SEO: Search Engine Friendly URLs

URLs are one of the most important aspects of any successful SEO tactic. Especially if you have a new website, how you structure your URLs is going to play a crucial role in your organic rankings. Whether you're using blogging software or designing your site from scratch, it's essential to take the steps necessary to assure that your site has search-friendly URLs. While on page optimization and valuable content also play a significant role (among other things) when it comes to organic rankings, when your URLs are appropriately optimized you create a page that's easy for engines to crawl, and easy for web users to understand.

0:00 What are Search Engine Friendly URLs
0:54 Seach Friendly URL Examples
3:40 Search Engine Friendly URLs in Google
4:03 Search Engine Friendly URL Wrap-up

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SEO: Sitemaps

A sitemap provides search engines and visitors a detailed map of your website pages. Creating a professional sitemap lets the search engine know where they can locate all the pages of your website. If your site is not well laid out, it is most likely not being index correctly. Numerous issues can cause a website to lack relevancy; these issues will cause problems crawling for Google robots. Here’s how you can submit your sitemap to search engines to improve the results of your SEO efforts.

0:00 Sitemaps Overview
0:27 Different Types of Sitemaps
0:45 What is a Sitemap
2:05 Sitemaps and Google Search Console
3:36 Sitemap Wrap-up

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