SSL pages, or Secure Sockets Layer, aren’t necessarily pages, but an encryption technology that was developed several years about by an old browser known as Netscape. The idea of SSL is to create a secure channel for your sensitive information to be transmitted via the web, without allowing anyone to follow or steal your data in the process. SSL pages are most often used for e-commerce, but are also incorporated into banking data, credit card companies, and several other sites that may ask for private information. If you’re unsure of whether or not you need SSL pages, here’s a further breakdown into the look for this standard in internet security.
Why It’s Used:
Without SSL to protect us, online e-commerce and transfer of sensitive information like social security numbers probably wouldn’t exist. When we transmit or send information over the web without SSL, that data is visible to every user that’s looking for the information, which can lead to your privacy being compromised. With SSL, credit card numbers and bank account information are securely encrypted. This encryption is updated on a nearly daily basis, and hackers have all but given up on trying to look at this information without permission.
First of all, if you’re using e-commerce and you don’t have SSL pages on your site, you’re either not going to get any business, or you’re going to find yourself having to deal with several lawsuits because your customers’ information and privacy were both breached. This can quickly lead to the demise of your brand, as well as the complete failure of your business.
What to do When You Have SSL Pages:
If you do have SSL pages and your encryption is kept up to date, it’s important that you let your customers know about it. There are plenty of SSL certificates and security seals that are available and verifiable by certificate authorities to let them know that you’re protecting sensitive information at all costs. Using these seals throughout your SSL pages as well as on non-encrypted pages lets people know that your encryption is active, and when it comes time for a purchase, you’ll see a much lower abandonment rate in your shopping cart than you would without the seal.
SSL pages are the make or break detail to being successful online. Above all, you need to protect your customers’ privacy and security, which gives them a sense of comfort in purchasing from you.