Online Marketing

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Benefits of Online Marketing

More and more, consumers are using the internet and social media to research companies,  find product information and services prior to buying. Internet marketing is, therefore, now an essential ingredient in your marketing strategy. Mass marketing is steadily being replaced by internet marketing, as marketing online gives you an opportunity to communicate with both your existing and …

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Take the Right Action

A “Call to Action” is the very essence of sales. For centuries, the tactic has been in use by businesses ranging from fish mongers to car lots. Today, marketers can effectively employ calls-to-action on the internet with powerful messages that encourage consumers to truly “Act now!”. Today, the ”action” is completed with the swipe of …

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The Little Bird of Social Networking

One of the great marketing challenges facing businesses today lies in analyzing information gleaned from social networks to identify trends that are strongly influencing public perceptions and affecting consumer behavior… The growing number and size of social networking sites contain valuable marketing information which, if properly mined, is worth its weight in gold. Little Bird’s …

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