PPC

PPC stands for Pay-Per-Click, which is a form of online advertising model in which advertisers pay each time a user clicks on their ads. It is a type of search engine marketing (SEM) that allows advertisers to bid on relevant keywords or phrases that are relevant to their target audience.

PPC ads typically appear at the top or bottom of search engine results pages (SERPs), as well as on various websites, social media platforms, and other digital channels. Advertisers can create text, image, or video ads that are displayed to users based on their search queries, interests, and online behavior.

The cost per click (CPC) for each ad is determined by the advertiser’s bid amount, ad relevance, and overall quality score. Advertisers set a maximum bid for their ads, and the ad platform determines the actual CPC based on the competition for the keyword and the ad’s relevance.

PPC advertising can be an effective way for businesses to generate targeted traffic, leads, and conversions for their website. It offers a measurable and cost-effective way to reach potential customers, as advertisers only pay when someone clicks on their ad. However, it requires careful planning, research, and management to ensure that the ads are targeted, relevant, and effective in achieving the desired results.