The first step in the SEO process is to build your website using proper meta tags, title tags and, meta descriptions that are crucial in search engine recognition. The second step is an SEO marketing plan focusing on user interaction, landing page expansion and quality content that gains your organic positioning on Google Search.
An essential component to effective internet marketing is in conducting an audit of your web site on a regular basis. A website audit is an assessment of how well your site is performing. An audit will identify whether your site is in sync with your marketing objectives and if its delivering the goods in conversions, […]
What’s Working, What Isn’t – Website Audits Read More »
Last April, Google launched an algorithm update that fundamentally changed the manor in which many businesses operate their SEO programs. Titled Google Penguin, the algorithm updates sought to penalize websites employing SEO techniques designed to achieve high rankings through manipulation. The ramifications has had a chilling effect on businesses that have been down ranked by
Google Penguin: Staying Cautious Read More »
When it comes to search engines, Google rules the roost. In fact, many of the less dominant search engine counterparts employ Google as their primary search platform. Additionally, many of the “Paid Search Ads” tags found on other engines are actually Google ads. To put it succinctly, Google enjoys total dominance over its lighter-weight competition.
Controlling Your Audience Read More »
Driving traffic to a blog entails a different set of challenges than you might find in web page content or a landing page. However, a well-executed Search Engine Marketing (SEM) campaign can be highly effective in getting a blog on the map quickly. Here are some guidelines for making your blog a SEM powerhouse. Know
Use the Right Keys Read More »
Lots of people tend to misunderstand what’s required when it comes to the best SEO practices for your website. With hundreds of elements that tie into algorithms across all major search engines, it’s absolutely crucial that you pay attention to as many options that you have as possible when trying to perfect your SEO. While
Staying on the Crawl Read More »
Going through Google Analytics? Would you like to get a little bit more insight than what you already see? The fact is that while Google Analytics is one of the most powerful free tools for your website, you don’t see how your site is fairing within organic rankings. While you see what keywords trigger both
Google Webmaster Tools Read More »
If you’ve found yourself lacking in traffic from Google, you’ll probably run a few quick searches to find that your new site doesn’t rank for many high-volume keywords. Unfortunately, because of your site’s age, as well as competitor sites trying to rank for the same keyword, getting your rankings up is going to be a
Google Ads Marketing – Increase Targeted Traffic and Sales Read More »
Most people and businesses who have a website have one main goal in mind…to attract new visitors and prospective customers. While the idea of many websites is to drive revenue through eCommerce, all pages inevitably just want to get their page or brand in front of the eyes of people and take it from there.
Insights on Internet Marketing Read More »
When you’ve finally come to the point to outsource your website development, you have run into the daunting tasking of choosing a good web design firm. There are countless firms for you to choose from regardless of where you live, and you will be inundated with offers and bids that begin to seem like a
Choosing a Good Web Design Firm Read More »
At the Final Web Design Client Center, you view the progress of your SEO campaigns through trend reports, keyword reports and rankings analysis of your projects across search engines in real-time. Search engine optimization (SEO) is the art of improving a website’s page rank and search engine visibility. Search engines such as Google, Microsoft Bing
Reporting: A vital part of the Search Engine Optimization process Read More »
