Social media marketing is a powerful tool for business branding and exposure. Social media campaigns create an online outlet for your business to connect with your customers and will improve your website’s search engine rankings. Creating content that is informative and incorporating it with your website and social media outlets is a great way to keep your customers informed and engaged.
More and more, consumers are using the internet and social media to research companies, find product information and services prior to buying. Internet marketing is, therefore, now an essential ingredient in your marketing strategy. Mass marketing is steadily being replaced by internet marketing, as marketing online gives you an opportunity to communicate with both your existing and […]
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Twitter is the online social networking microblogging portal and according to data published, it has nearly 646 million registered users, out of which nearly 230 million are actively using the social network. It is increasingly important for business enterprises to use Twitter, as a means to promote their business. Twitter can be used by businesses as
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In case you’ve been living under a rock and have never heard the term ‘Instagram’, let’s clear it up here. Instagram is a photo-sharing community that now boasts over 100 million users. That’s a lot of potential customers right there. Instagram is easy to use and in order to be on Instagram, all you will need
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Social media is a channel that can truly add to your brand awareness. In terms of Internet marketing, several companies both large and small have made social media a priority for their marketing team. While you may be on Facebook, you may often find it difficult to truly garner new likes and new visibility through
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Creating a Facebook page for your business is an excellent way to market your product or services online. All of your contact information will be on your Facebook page as well as information about yourself, your employees, photographs and other interests that may attract customers to “Like” and follow you which in the end creates
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After a rocky start with branding through social media, companies are catching on to the importance of threading a brand’s message through the fabric of the social media fabric. Only a handful of media companies represent an inordinate share of ad revenue. Currently, 5 companies enjoy the advertising spoils, reflecting 68% of all ad revenue
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iPad and iPhone users can now benefit from a new app that permits direct access to update your Facebook cover photo with the tap of a finger. The new iOS social networking update, version 5.6, is compatible with iPhone, iPod touch and iPad. The OS requires a 5.0 or later edition. All that is required
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As Twitter cultural and technical evolution continues, the dichotomy between its humble origins and it’s current role as a powerful marketing vehicle is becoming evident. The sophistication of social media marketing techniques that are now employed has evolved with the social platforms themselves. Designed initially as a simple micro-blogging tool, Twitter was developed to permit
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Facebook’s tech gnomes have been putting in plenty of overtime getting the bugs out of their new “Replies” feature. Their dedication has resulted in a better way to navigate through the conversation threads. Now, a fan can respond directly to a friend’s comment on their page. In addition, responses will be posted under the original
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Twitter’s Typeahead auto-complete typing app is gaining fans as the tool catches on among those of us who require a writing assistant. The app is open source and can be accessed on GitHub and MIT License. Twitter’s strategy to grow the app is by opening up the entire community to the very web developers who
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