Facebook Fans Go Bonkers Over Bango

Facebook Bango

In a concerted effort to fold more monetizing opportunities into the social networking experience, Facebook is targeting smartphone users with an easier way to conduct online transactions.

As it continues to introduce additional revenue streams to the social networking behemoth, Facebook has just announced the introduction of Bango, a leading mobile web payments platform that permits users to more easily pay for services such as virtual gifts and game credits through their mobile carriers. While new to Facebook, Bango is not a new face in the smartphone arena. In addition to Facebook, Bango lists Blackberry App World, Opera’s Mobile Store and Google Play as clients. Bango will be providing bill payment services for Amazon later this year.

Although Bango’s one-click system is currently only available in the U.S., UK and Germany, Bango’s future looks bright as it enjoys much higher conversion rates among users than its more traditional competition. Bango’s ability to allow users to make online digital purchases without having to use pricey SMS services or credit cards creates a much more user-friendly experience. The result is a 77% conversion rate for Bango users vs. 40% for other operator billing services.

Up until Facebook’s IPO, the social networking company did little in the way of monetizing its base of mobile users. Yet, it has grown to become a larger share of Facebook’s growth. A few months ago, Facebook’s monthly active mobile users who clicked on ads were 543 million, and 995 million for desktop users. However, over a short period of time, 102 million users accessed Facebook exclusively through mobile devices. Facebook’s goal in reaching more mobile users goes beyond increasing click-through’s to support its advertiser base. Facebook’s ultimate objective is to create a more meaningful experience for smart phone users with greater functionality and popular apps such as photo editing. However, it does not wish to ignore those traditional users who still access Facebook through cell phones and desktops. Yet the use of many of Facebook’s apps does require a mobile device.

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Web Design Sales Call

Web Design Sales Call

This is a live website design and development sales call that happened in early August of 2023. This video is being provided to offer insight

Read More
Why Managed Hosting Services

Why Managed Hosting Services?

Managed hosting services offer several benefits that can be advantageous for businesses and individuals looking to host their websites, applications, or other online services. Some

Read More
Developer Burnout

Developer Burnout

Software developer burnout refers to a state of physical, emotional, and mental exhaustion experienced by individuals working in the software development or web development industry.

Read More
Web Design Pricing

Web Design Pricing

In this video, we wanted to review the web design pricing and overall pricing of the services we offer. Pricing for this video has been

Read More

Popular Posts:

Web Design Sales Call

Web Design Sales Call

This is a live website design and development sales call that happened in early August of 2023. This video is being provided to offer insight

Read More
cc.jpg

Apple’s Credit Card

Apple has unveiled its own credit card which will be available in summer 2019. This new Apple credit card will offer customers good and excellent

Read More
Focus Onn

Focus Onn Smartphone Vlogging Kit

The “Focus Onn Smartphone Vlogging Kit” includes a bundle of tools and accessories designed to help individuals create high-quality vlogs using their smartphones. Vlogging (video

Read More