Worth A Thousand Words

Internet Services

According to Alf Nucifora, an Atlanta-bases marketing consulting company, consumers are exposed to an average of 600 ad impressions of all forms each day. This represents a significant challenge for marketers to be heard above the din as it jockeys for messaging exposure to the marketplace. Infographics is a tactic that effectively delivers a concise message quickly through a visual display that leaves a mental imprint in the mind. Essentially, infographics are able to communicate directly to the unconscious mind even when the conscious mind is preoccupied with other stimuli.

However, infographics must adhere to a strict set of graphic parameters if it is to be an effective vehicle with which to communicate effectively. Here are some guidelines to go by when designing a spot-on infographic display.

Stay Focused – Don’t try to convey too much information. An infographic is most effective when you focus on one simple message. In order for graphics to work, the design needs to have clarity.

Keep it Simple – A properly designed infographic must be uncluttered. And remember, negative space is not your enemy. The eye navigates more easily in an uncluttered space.

Less is more – Don’t let the graphics diminish the message. Remember the objective is to display a clear message. An over-design can detract from the message.

Stick to the facts – In order, for an infographic to be effective, it must be accurate. Keep in mind that the idea is to focus on one clear piece of information. If the message is inaccurate or misleading, that is the negative impression that the viewer will be left with.

Use Narrative – With an infographic, you are telling a story graphically, much like a primitive wall painting. The more salient the message, the more memorable it will be.

Follow these simple steps and with a little creativity, you will be able to convey any message with style. In today’s world images is everything so don’t forget to keep this in mind when choosing your images.

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Web Design Sales Call

Web Design Sales Call

This is a live website design and development sales call that happened in early August of 2023. This video is being provided to offer insight

Read More
Why Managed Hosting Services

Why Managed Hosting Services?

Managed hosting services offer several benefits that can be advantageous for businesses and individuals looking to host their websites, applications, or other online services. Some

Read More
Developer Burnout

Developer Burnout

Software developer burnout refers to a state of physical, emotional, and mental exhaustion experienced by individuals working in the software development or web development industry.

Read More
Web Design Pricing

Web Design Pricing

In this video, we wanted to review the web design pricing and overall pricing of the services we offer. Pricing for this video has been

Read More

Popular Posts:

Web Design Sales Call

Web Design Sales Call

This is a live website design and development sales call that happened in early August of 2023. This video is being provided to offer insight

Read More
cc.jpg

Apple’s Credit Card

Apple has unveiled its own credit card which will be available in summer 2019. This new Apple credit card will offer customers good and excellent

Read More
Focus Onn

Focus Onn Smartphone Vlogging Kit

The “Focus Onn Smartphone Vlogging Kit” includes a bundle of tools and accessories designed to help individuals create high-quality vlogs using their smartphones. Vlogging (video

Read More