Choosing the Proper Domain for your Online Business

Choosing the Proper Domain for your Online Business

Choosing a domain for your business or blog isn’t always an easy task. When considering your domain name one of the most important aspects is making sure that you’ve got effective keywords within the domains URL. It's best practice to have a balance of your business name and keywords to create the perfect domain. There is an added issue of making sure that your domain(s) is available for you to register. Here are a few ideas and suggestions for picking an effective domain name.

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Pinterest Marketing Tips: Get your Business on Pinterest

Pinterest Marketing Tips: Get your Business on Pinterest

When Pinterest first started in 2010 many brands were skeptical of yet another social media site and no one expected it to grow as quickly as it did. Today, Pinterest boasts over 70 million users and 42 percent of online women are Pinterest users. Its incredible surge in popularity is due to its focus on visuals and its inspirational/aspirational aspect. It has also become popular among retailers as well as 69 percent of online consumers that visit Pinterest find something on the site that they have either purchased or want to purchase. Even with the growth in users, Pinterest still offers an excellent opportunity to build brand awareness and sales. So how do you use Pinterest as a marketing tool?

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Social Media Trends for Entrepreneurs in 2015

Social Media Trends for Entrepreneurs in 2015

Every year the social media landscape changes so your own social media strategy must evolve along with it. Identifying new social trends can give you a leg up on the competition and help you design better strategies for your own social media campaigns. After all 97 percent of marketers use social media so if you intend to rise above the rest of the noise you'll need to embrace trends that are happening now among the various social spheres. Below are some things to watch out for in the New Year.

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Increasing your Business using Social Media Marketing

Increasing your Business using Social Media Marketing

Social media marketing is a popular and highly effective way of increasing your audience and attracting more customers. However, in order to use social media to the maximum effect, it’s important that you understand the basics.

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Benefits of Online Marketing

Benefits of Online Marketing

More and more, consumers are using the internet and social media to research companies,  find product information and services prior to buying. Internet marketing is, therefore, now an essential ingredient in your marketing strategy. Mass marketing is steadily being replaced by internet marketing, as marketing online gives you an opportunity to communicate with both your existing and potential customers via regular, and cost efficient communication.

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