As Twitter's cultural and technical evolution continues, the dichotomy between its humble origins and it's current role as a powerful marketing vehicle is becoming evident. The sophistication of social media marketing techniques that are now employed have evolved with the social platforms themselves. Designed initially as a simple micro-blogging tool, Twitter was developed to permit a group of friends to converse via text in real time. The concept was based on creating tweets that capture a moment in time and communicate it in real time and with brevity.
It's doubtful that even it's founder, Jack Dorsey, imagined the tremendous market penetration that Twitter now enjoys back in March 2006 during a brain storming session. Today, Twitter enjoys the prestige of being one of the 10 most popular web sites in the entire universe. As a result of its unprecedented success, Marketers are attracted to Twitter like bees to pollen. Live tweets are a marketing device that takes advantage of real time marketing opportunities as the unfold. While this technique can be extremely effective in taking advantage of current trends, one must use caution in not overplaying your hand. Proper placement of information and a receptive response from tweeters require guidelines to go by in order to take advantage of Twitter from a product placement or cultural perspective. Here are some tips to follow for a successful Twitter campaign.