Final Web Design Blogs

Steps to Becoming Google AdWords Certified!

Steps to Becoming Google AdWords Certified!




So you want to get yourself certified and improve your knowledge of the ever changing and powerful Google AdWords marketing platform . Final Web Design wants to help you achive your AdWords marketing certificate . Follow these steps and you will be on your way to being AdWords Certified in no time. 1) Sign up for a Google Partners Account Google AdWords is a powerful advertising outlet that is allowing business to reach consumers through digital outlets such as internet search, video, phones and more. Visit Google and sign up for their google partners program at https://www.google.com/partners/ . Once you have created an account you will be able to use this new account to access the AdWords study materials and AdWords exams. 2) Review the Study Materials There are numerous study materials provided by Google themselves. Review the provided study guides and study videos to gain a better understanding of the AdWords system and its powerful uses. 3) Take the Certification Exams Once you feel that you are know the materials and are comfortable with your way around the AdWords system you should proceed to the exams. In total there are 6 AdWords Exams the fundamental exam is the only exam of the 6 that is required to be passed with a score of 80% or higher. The remaining 5 exams are broken into specialization fields including: search, display, mobile, video and shopping. Take all exams to specialize in all areas of the Google AdWords platform. 4) Practi...
Continue reading
249 Hits

Building out Professional Google AdWords Campaigns

Building out Professional Google AdWords Campaigns


Have you experimented with the Google AdWords advertising system? Have you struggled to gain results or measure the results of your advertising campaigns? Below are some simple tips and techniques to help you build out a professional Google AdWords campaign. Campaign Structure: Building out a professional Google AdWords campaign starts with the organization of your campaigns. Organizing your AdWords account in a clean and manageable layout is vital to a campaigns success. Not only does structure make setting up and managing your campaigns easier, it also allows you to easily grow and edit your campaigns. Start with broad keyword themes at your campaign level and then break them down into your services and/or products at your Ad Group level. Establishing your campaigns with good structure will save your time and energy as you continue to grow and build-out your AdWords campaigns Account -> Campaigns -> Ad Groups -> Keywords / Ads Ad Text AdWords ad text need a clear call to action and relevant message. Make sure that your business is utilizing the small ad space that is available with a strong message and relevant use of keywords. Using relevant text within your ads will improve your 'quality score' which will increase your positioning and lower your average cost-per-click . An important strategy is to use the search keyword within the ad text, this will highlight the keyword and make the ad more prominent. Keywords: Find the ri...
Continue reading
389 Hits

Website Traffic Reporting and Tracking Tips

Website Traffic Reporting and Tracking Tips
b2ap3_thumbnail_google-analytics.png
Now that you’ve got your website up and running, it’s important to know what users on your site are doing and how they’re interacting with your page. If you haven’t installed Google Analytics or another analytics program to help you monitor your web activity, you could be missing out on a crucial element that could help you drive conversions, visits, and ultimately add to your bottom line. It’s for this reason that the best web site owners and business owners use web reports and tracking to help them understand not only how visitors think, but where they can make improvements to improve their website’s performance. Monitor Bounce Rates Google and other major search engines place high regard on bounce rates within webpages. If your site has a high bounce rate, it could ultimately tell you where things are going wrong. Web reports and website tracking will give you insight into where users are generally falling off, and gives you the opportunity to make adjustments before the problem gets out of hand. Being able to keep users on your site for an extended period of time is beneficial to your overall performance as well as organic rankings . Learn What Converts Every business has a handful of products that convert well for them. Without web reports and tracking, you’ll never know where those visits come from, and what page they’re landing on. Being able to capitalize on well-performing pages is what makes you successful, and it allows you to apply the traits of that page to other...
Continue reading
2737 Hits
0 Comments

Google: More than Just a Search Engine

Google: More than Just a Search Engine
For years, it's seemed like the only companies that were actually changing the world and how we communicate were computer and technology companies. When Google was found in 1996 as a research project, people didn’t think much of it. However since then, it has not only changed the world and how we communicate, but it has redefined several features of the internet. Now Google is reinventing itself as more then just a search engine , with new services like Google Maps, Adroid smartphones, Google Glasses and even a driverless car. Google has even developed its own catchphrase created by the community themselves… if you’re looking for something, just “Google It”. Google Maps One of the earliest evolutions that came about from Google was Google Maps, now complete with variations, including Google Earth. Back before google map technology people would use flat 2-dimentional maps on sites like Mapquest, which often featured complicated directions that would only lead to frustration. Google Maps gives people the opportunity to get a 3-dimensional look at their directions and where they’re going. Additionally, global enthusiasts can use Google Earth to get a realistic topography map of layouts around the world. Android No one ever thought there would be a competing phone that would stack up to Apple’s still famous iPhone. But with Android powered by Google, Google has managed to effectively change communication. Many of the features and presentations of the Apple iPhone are similarly&nb...
Continue reading
3239 Hits
0 Comments

Google Analytics: Why you should be using website Analytics

Google Analytics: Why you should be using website Analytics
Google Analytics is one of the best resources to analyze website traffic. By learning how to use this tool, you can view a detailed breakdown of your audience, traffic patterns (search engine referrals), and consequently market your site, product or brand in more proficient and successful ways. Most blogging or website platforms , like Wordpress , Squarespace, Tumblr and Blogger, already have programming built in to accommodate Google Analytics . All you have to do is learn how to read and utilize its information. The interface is somewhat intuitive. However, you’re going to have to click around to glean all of the useful information from Google Analytics . You’ll be able to select date ranges (30 days to an entire year of information). Through the main menu you can view expandable reports. The initial dashboard will show you an overview graph of a variety of metrics you can select to make comparisons. You can view site usage statistics, to see how long your visitors are staying, if they bounce (click on your page then leave it without searching around more), etc. Google Analytics also provides the option to create widgets in your dashboard, so you can choose what information you would most like to see each time you login. You can even share any relevant information with colleagues by downloading information via several formats (PDF, XML, CSV or TSV) and email it to them directly from your dashboard. Overall, Google Analytics is one of the top resources to gather and dissemin...
Continue reading
2978 Hits
0 Comments

Other Posts

Administrator
30 March 2016
Web Design Blog
The simple truth is that blogging is very beneficial to your business. If you want to generate more traffic to your site, then you should start blogging for your business. If you are good at...
Administrator
19 June 2012
Web Design Blog
The Adobe CS series is one of the most popular graphic design and layout tools that is used by designers and artists around the world today. While there was a time that the several different resources...
Administrator
06 January 2013
Web Design Blog
Instagram continues to collect bad press like a cashmere sweater collects lint. The company is cited for its lame handling of a series of managerial missteps. The result was an explosive response from...
Administrator
28 December 2012
Web Design Blog
According to Alf Nucifora, an Atlanta-bases marketing consulting company, consumers are exposed to an average of 600 ad impressions of all forms each day. This represents a significant challenge for m...
Fields marked with * are required

Contact Final Web Design: (888) 674-7779

Call Final Web Design local at (305) 812-5999 or toll-free at (888) 674-7779.

Email Final Web Design at "Info@FinalWebDesign.com" or fill out the contact us form below.