The Job Market Battle

Job Market

LinkedIn is on the defensive as Facebook challenges the business social network’s superiority with its popular jobs platform. Facebook is leveraging its base of one billion users to muscle its way into territory that, until now, held sway to LinkedIn’s influence as the premier social business media platform. Facebook is playing high stakes as it partners with some of the Icons of the employment market sector. Stakeholders in the venture include Monster.com, BranchOut and Work4 Labs, among others.

The collaboration realizes a combined aggregate of 1.7 million job openings from job recruiters nationwide. Job hunters have the option of searching by location and industry skills. Facebook’s regular number of users dwarfs LinkedIn’s 187 million regular users and the comparative economy of scale is disconcerting to LinkedIn investors. The jitters are understandable. After all, the jobs board is their primary revenue stream. If that stream became a trickle, the leading business social site would be hard-pressed to find an alternative business model. However, LinkedIn does enjoy several strengths that Facebook has yet to match.

For one thing, Facebook’s ambitious Jobs app is still largely nonfunctional. Users are experiencing a good deal of frustration as the searches often come up with erroneous information and much confusion among job search hunters. Also, the Facebook audience and those who frequent LinkedIn represent disparate audiences who are served differently by each social platform. Facebook reflects a more diverse demographic. LinkedIn, on the other hand, skews older, more college-educated users.

This disappointing performance of the Facebook app will keep LinkedIn safe for now. However, Facebook is determined to eventually dominate the job search space within the social network market. Nevertheless, perhaps the ability to deliver a smaller, more sophisticated audience trumps volume and reach.

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Web Design Sales Call

Website Sales Call

In this video, I wanted to highlight a recent “Website Sales Call” that was provided through a lead we received online. This was a request

Read More
Web Design Process

Web Design Process

In this video, I want to discuss our “Web Design Process” here at Final Web Design. We pride ourselves on being organized and professional from

Read More
Website Pricing Questions

Website Pricing Questions

In this video, I want to discuss the “Website Pricing Questions” that we have received recently. As many web design and developers know the price

Read More
Web Design Sales Pitch

Web Design Sales Pitch

Check out this quick Web Design Sales Pitch video from Final Web Design. Some reasons to work with Final Web Design include: 1) Customized UI

Read More

Popular Posts:

Web Design Process

Web Design Process

In this video, I want to discuss our “Web Design Process” here at Final Web Design. We pride ourselves on being organized and professional from

Read More