The Mobile Device Advertising Age

The Mobile Device Advertising Age

As we enter a new era in interactive communications with the advent of the smart phone, marketers are scrambling to understand its far reaching significance. To say that mobile devices have revolutionized the way in which business is transacted is an understatement. Ironically, it wasn’t that long ago that banner ads ushered in a new age in digital advertising and marketers rushed in to mine this marvelous new interactive opportunity. Who would have guessed then that a strange looking hand- held touch pad would soon overtake desktops as the consumers’ communication tool of preference?

The challenge of marketing in the age of mobile devices is not in identifying the new opportunities. Rather, it lies in the phenomenal speed in which the digital evolution has taken place. This dichotomy is exemplified in how ad budgets are to this day being dispersed. For example, it’s been recently reported that consumers spend 10% of their media time on their mobile devices while advertisers only dedicate 1% of their marketing budget on them. Yet, while print media only attracts 7% of the average consumer’s media time, 25% of ad budgets are spent on this rapidly shrinking audience.

However, it’s been estimated that, thanks in part to the smart phone, 75% of ad messages are experienced outside of the home. This out- of- home exposure is attributable to recent advancements in message delivery systems such as LED signs and radio which is experiencing robust income and represents 15% of the total time that consumers spend exposed to ad messages.

So how does a marketer figure out where to put his effort and hard earned marketing dollars these days? Although a medium such as print is on the ropes, digital content is still in great demand. The New Age consumer wants to be well informed. He or she also wants the convenience that smart phones provide, allowing for ease of use in every transaction. The question to consider is not what will be the next new wave in the digital revolution, but how can one combine all message delivery systems into a seamless, user–friendly interactive experience. Also, consider that the old banner ad is still around. It’s easy to get caught up in all of the changing opportunities that that the digital age is rapidly presenting to the consumer and marketer alike. Just take a breath and reflect on the good old days of paste ups and hot type.

iPhone 5 Vs. Samsung Galaxy 3
Facebook Fans Go Bonkers Over Bango

Related Posts

 

By accepting you will be accessing a service provided by a third-party external to https://finalwebdesign.com/

Popular Blog Posts

Administrator
12 December 2012
Tech Blog
In an effort to draw more people into the Facebook tent, the social media giant is offering messaging services to outsiders without requiring them to open a Facebook account. Although the company alre...
Administrator
24 November 2017
Marketing Blog
Check out this funhouse music video of the Final Web Design logo bouncing to the beat of the track. Contact us for your business video needs at (888) 674-7779...
Administrator
22 May 2018
Tech Blog
With the latest GDPR (General Data Protection Regulation) looming your company could be among those anxiously assessing business procedures and your current digital platforms to ensure you're in compl...
Administrator
01 September 2011
Tech Blog
The experimental therapy could ultimately serve as a seek-and-destroy treatment for metastatic cancer. single injection of a virus that has been genetically engineered to kill cancer cells can reliabl...
Administrator
07 December 2012
Tech Blog
The venerable keyboard has not received the respect it deserves as the workhorse of all peripheral computer equipment. Its history can be traced back to the 1870’s with the introduction of the tele-pr...
Administrator
14 August 2012
Tech Blog
The iPad Vs Samsung Tablet lawsuit has certainly generated a lot of buzz around the internet community. Lovers of tablets from all sorts of manufacturers have had their weigh in on what the decision s...
Administrator
06 September 2012
Web Design Blog
If you are the type of person that likes to check on your friend’s status on Facebook every five minutes, or even play games on your computer at work, then you should be aware of the extra set of eyes...
Google Partner Certificate

Final Web Design is a Trusted Google Partner Agency which means that Google Trusts us and so can you!

Customer Reviews and Testimonials:

  • It's always been a pleasure working with the Final Web Design team. They are a talented group that has helped
    Ryan Hines Fort Lauderdale, FL
  • Final Web Design is an excellent Web Firm and Digital Marketing Agency. This Team is Very Responsive, Helpful and their
    Nick Harrer St. Paul, MN
  • Recently worked with Final Web Design on a large e-commerce web build. Extremely satisfied with the smooth development process and
    Sony Babu Coral Gables, FL
  • I had my website designed and managed by Final Web Design. They were on top of the project the entire
    Ashley Bimish Davie, FL
  • 1
  • 2
  • 3
Wordpress Joomla Drupal Magento Dreameaver