The Mobile Device Advertising Age

The Mobile Device Advertising Age

As we enter a new era in interactive communications with the advent of the smart phone, marketers are scrambling to understand its far reaching significance. To say that mobile devices have revolutionized the way in which business is transacted is an understatement. Ironically, it wasn’t that long ago that banner ads ushered in a new age in digital advertising and marketers rushed in to mine this marvelous new interactive opportunity. Who would have guessed then that a strange looking hand- held touch pad would soon overtake desktops as the consumers’ communication tool of preference?

The challenge of marketing in the age of mobile devices is not in identifying the new opportunities. Rather, it lies in the phenomenal speed in which the digital evolution has taken place. This dichotomy is exemplified in how ad budgets are to this day being dispersed. For example, it’s been recently reported that consumers spend 10% of their media time on their mobile devices while advertisers only dedicate 1% of their marketing budget on them. Yet, while print media only attracts 7% of the average consumer’s media time, 25% of ad budgets are spent on this rapidly shrinking audience.

However, it’s been estimated that, thanks in part to the smart phone, 75% of ad messages are experienced outside of the home. This out- of- home exposure is attributable to recent advancements in message delivery systems such as LED signs and radio which is experiencing robust income and represents 15% of the total time that consumers spend exposed to ad messages.

So how does a marketer figure out where to put his effort and hard earned marketing dollars these days? Although a medium such as print is on the ropes, digital content is still in great demand. The New Age consumer wants to be well informed. He or she also wants the convenience that smart phones provide, allowing for ease of use in every transaction. The question to consider is not what will be the next new wave in the digital revolution, but how can one combine all message delivery systems into a seamless, user–friendly interactive experience. Also, consider that the old banner ad is still around. It’s easy to get caught up in all of the changing opportunities that that the digital age is rapidly presenting to the consumer and marketer alike. Just take a breath and reflect on the good old days of paste ups and hot type.

iPhone 5 Vs. Samsung Galaxy 3
Facebook Fans Go Bonkers Over Bango

Related Posts

 

By accepting you will be accessing a service provided by a third-party external to https://finalwebdesign.com/

Popular Blog Posts

Administrator
13 August 2019
Web Design Blog
CSS or Cascading Style Sheets are the design language of websites. Using CSS developers can style the HTML of sites, including elements used throughout the website such as a header section or footer. ...
Administrator
24 August 2011
Tech Blog
Apple co-founder Steve Jobs has resigned as CEO, the company announced Wednesday. His letter to the board and employees did not mention his health problems, but it was alluded to. "I have always said ...
Administrator
08 September 2011
Tech Blog
Modern-day aviation pioneer achieves world's first untethered, manned electric helicopter flight It's easy to look back at the history of exploration and aviation and feel like there's no mountains le...
Administrator
02 March 2013
Marketing Blog
Twitter is about communicating with brevity. Unfortunately, activities such as our jobs or domestic responsibilities cut into our twitter time. If you are an avid tweeter, you appreciate little tricks...
Administrator
24 October 2013
Tech Blog
We've heard about facial recognition technology for a while now, but still there is a lot of research going on in the field. Facial recognition technology has come a long way and scientists have been ...
Administrator
07 November 2013
Company Blog
Global Fulfillment Services (GFS) offers a cheap, flexible way for you and your loved ones to book your next big vacation online. Their cruises can take to one of many locations around the world on 3 ...
Administrator
09 March 2013
Tech Blog
Last week, Google rolled out its much anticipated Chromebook Pixel laptop with the intent to impress. Early response to the high-resolution touch screen and powered by an Intel Core i5 processor has b...

Fields marked with * are required

Contact Final Web Design Today!

Call Today: Call us local at 305-812-5999 or nationally at 888-674-7779.

Email Us: Email us a message at "[email protected]" or fill out the contact form below and we will respond

Name:*
Email:*
Phone:
Please provide detailed information regarding your project:
Wordpress Joomla Drupal Magento Dreameaver