Use the Right Keys

finding-right-keys-fwd.jpg

Driving traffic to a blog entails a different set of challenges than you might find in web page content or a landing page. However, a well-executed Search Engine Marketing (SEM) campaign can be highly effective in getting a blog on the map quickly. Here are some guidelines for making your blog a SEM powerhouse.

Know Your Topic – The key to a successful blog is to provide compelling content that offers value to your visitors. If you are speaking to health care providers, for example, be well versed in health care topics that pertain to that specific audience. Examples of presenting relevant content might include a discussion on how Obamacare is going impact industry-wide budgeting issues. Or, perhaps you are targeting people whose homes are “Under water.” The more relevant your content is to the issues you are discussing, the more loyal and appreciative your readers will be. However, if you’re too promotional or lacking in expertise, visitors won’t stay long and most likely won’t be returning any time too soon.

Do Your Homework – Research is the key to a successful SEM campaign. Properly executed key word searches identify the most popular words and phrases that best reflect your target audience. The appropriate tool for that endeavor is the Google Keyword tool. This user-friendly SEO search engine application will identify the exact phrases and words that web surfers are using in their organic Google searches.

Identify sound Keyword Characteristics – Essentially, there are three characteristics; search volume, competition and advertiser interest. Volume tells you how many people conducted a search utilizing a specific every month.

Know Your Keyword Competition – Its valuable piece of intelligence to know which sites are competing with the same keywords. This is accomplished by employing a “phrase match”, which is done by doing a Google search with the keyword in quotes. The number of results that turn up gives you an idea of the quality and volume of competition you’re dealing with.

Related Posts

Website Sale Meeting

This video highlights a recent “Website Sale Meeting” with a client. This proposal was sent a few weeks prior and was our second meeting to

Read More

Massive Tech Layoffs

This video I wanted to discuss the recent “Massive Tech Layoffs” that are happening. These layoffs are effecting some of the largest tech companies including

Read More

How I Built My Web Firm

Here is a video highlighting the quick story about how I started my website design and development firm approximately 10 years ago. After years of

Read More

Website Sales Process

In this video I wanted to cover the website design and development sales process. This is the process that I have used for several years

Read More

Popular Posts:

How I Built My Web Firm

Here is a video highlighting the quick story about how I started my website design and development firm approximately 10 years ago. After years of

Read More
Translate »