Vintage Makes The Come Back

logo-graphic-design-fwd.jpg

Throughout the history of logo design and business signage, current trends of each era have dictated the look and feel of the image that is conveyed. By the 1800’s, mass marketing exposure was made available through the proliferation of newspapers in every American city. During the America’s civil war era, major markets like New York supported hundreds of daily newspapers as a content-hungry population devoured information at a voracious rate.

However, it was not until the 1920’s and 30’s that we saw the birth of mass marketing as we know it today. It ushered in the golden age of brand marketing. Mass transportation gave way to media opportunities such as billboards, daily newspapers and monthly magazine distribution. Consumer access through a new invention called the radio gave birth to the advertising jingles that to this day have ingrained themselves into our American psyche. By the 1950’s the ubiquitous television became permeated into every household.

It’s no wonder that logo design has re-emerged recently with a bent on re-capturing that great era of brand marketing. Designs reflecting the distinctive look of Art Deco from the 20’s to the iconic branding from the 50’s are popping up everywhere. Businesses are attempting to re-capture more home-spun, friendly warmth that typifies a simpler, happier time.

Vintage Web Design

Small businesses are particularly interested in embracing the look and feel of another era. Many businesses are eschewing the more utilitarian, impersonal look that was popularized in the 80’s andd 90’s for a more neighborly, feel good look of a smaller, more personable image.

Vintage logo design also reflects marketing strategies that communicate a one-on-one approach as typified by today’s social media strategies. Companies are attempting to speak to the needs of the individual rather than taking an impersonal mass market approach. Perhaps, in the future, we’ll be re-introduced to classic branding that has survived the test of time. Maybe once again we’ll be soothed by jingles such as “You can trust your car to the man who wears the star” (Texaco) or “flop, flop, fizz, fizz, oh what a relief it is” (Alka-Seltzer). Ah, the good old days are back again.

Related Posts

Website Sale Meeting

This video highlights a recent “Website Sale Meeting” with a client. This proposal was sent a few weeks prior and was our second meeting to

Read More

Massive Tech Layoffs

This video I wanted to discuss the recent “Massive Tech Layoffs” that are happening. These layoffs are effecting some of the largest tech companies including

Read More

How I Built My Web Firm

Here is a video highlighting the quick story about how I started my website design and development firm approximately 10 years ago. After years of

Read More

Website Sales Process

In this video I wanted to cover the website design and development sales process. This is the process that I have used for several years

Read More

Popular Posts:

How I Built My Web Firm

Here is a video highlighting the quick story about how I started my website design and development firm approximately 10 years ago. After years of

Read More
Translate »