Worth A Thousand Words

Worth A Thousand Words

According to Alf Nucifora, an Atlanta-bases marketing consulting company, consumers are exposed to an average of 600 ad impressions of all forms each day. This represents a significant challenge for marketers to be heard above the din as it jockeys for messaging exposure to the marketplace. Infographics is a tactic that effectively delivers a concise message quickly through a visual display that leaves a mental imprint in the mind. Essentially, infographics is able to communicate directly to the unconscious mind even when the conscious mind is preoccupied with other stimuli.

However, infographics must adhere to a strict set of graphic parameters if it is to be an effective vehicle with which to communicate effectively. Here are some guidelines to go by when designing a spot-on infographic display.

Stay Focused - Don’t try to convey too much information. An infographic is most effective when you focus on one simple message. In order for graphics to work, the design needs to have clarity.

Keep it Simple - A properly designed infographic must be uncluttered. And remember, negative space is not your enemy. The eye navigates more easily in an uncluttered space.

Less is more - Don’t let the graphics diminish the message. Remember the objective is to display a clear message. An over-design can detract from the message.

Stick to the facts - In order for an infographic to be effective, it must be accurate. Keep in mind that the idea is to focus on one clear piece of information. If the message is inaccurate or mis-leading, that is the negative impression that the viewer will be left with.

Use Narrative - With an infographic, you are telling a story graphically, much like a primitive wall painting. The more salient the message, the more memorable it will be.

Follow these simple steps and with a little creativity you will be able to convey any message with style. In today's world images is everything so don't forget to keep this in mind when doing choosing you images.

Against the Big Dogs
Smart Technology's IQ Upgrade

Related Posts

 

Popular Blog Posts

Administrator
30 June 2012
Company Blog
Summer is here, and you’ve spent your entire off season trying to get the perfect body ready for the lakes, rivers, oceans, and beaches that you’ll hopefully spend hour around. Basking in the sun for ...
Administrator
02 February 2013
Tech Blog
Facebook’s introduction of voice messages through its Messenger app presages a major shift in how the world communicates. Voice messaging is available through other web services such as Vonage, Skype ...
Administrator
23 August 2017
Tech Blog
The online world has many different types of dangers, and although you may not be exposed to all of them, it is important to protect yourself.Identity TheftThe most common danger is having your id or ...
Administrator
06 August 2018
Web Design Blog
Joomla Tutorials
Have you wanted to customize the design and layout of your Joomla administration backend? This quick tutorial should highlight the steps needed to customize the look, design, and branding of your Joom...
Administrator
27 June 2012
Tech Blog
Before the iPhone became a household item among mobile phone users, there was once a tablet like computer that was sitting among the design folks over at apple. With the ability to connect to the inte...
Wordpress Joomla Drupal Magento Dreameaver