Why Your Business should be on Instagram

Why Your Business should be on Instagram
In case you’ve been living under a rock and have never heard the term 'Instagram', let’s clear it up here. Instagram is a photo sharing community that now boasts of over 100 million users. That’s a lot of potential customers right there. Instagram is easy to use and in order to be on Instagram, all you will need to get started is a mobile device. If you have that, it’s as easy as setting up an account and you’re ready! What makes Instagram different from other social networking sites? Prima...
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Understanding Facebook Paid Advertising

Understanding Facebook Paid Advertising
Social media is a channel that can truly add to your brand awareness. In terms of internet marketing, several companies both large and small have made social media a priority for their marketing team. While you may be on Facebook, you may often find it difficult to truly garner new likes and new visibility through the social media channel, and you’re certainly not alone. Like everything else on the internet, Facebook thrives on paid advertising, and has a variety of options for you to choose fro...
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Website Traffic Reporting and Tracking Tips

Website Traffic Reporting and Tracking Tips
Now that you’ve got your website up and running, it’s important to know what users on your site are doing and how they’re interacting with your page. If you haven’t installed Google Analytics or another analytics program to help you monitor your web activity, you could be missing out on a crucial element that could help you drive conversions, visits, and ultimately add to your bottom line. It’s for this reason that the best web site owners and business owners use web reports and tracking to help...
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The Power Behind Internet Marketing

The Power Behind Internet Marketing
The majority of businesses and individuals develop a new website to satisfy one goal, gain new customers. The key idea for most businesses is to increase their overall revenue. But, what businesses really want is to ensure their brand or page is seen by as many people as possible and let things progress from there. Businesses with small budgets tend to sacrifice the important aspects of search engine optimization.  On many of webpages online you can tell that the developers put little or no...
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Importance of a Quality Web Development Portfolio

Importance of a Quality Web Development Portfolio
A web design portfolio is kind of like a resume for a web designer. If you’re a business owner who simply knows about the processes of running a business, then you probably don’t know much about proper coding and the latest web 2.0 technologies that are available to you with countless designers. What you do know is that when you make an investment, you want to see a return on that investment at all costs. Poor investments hurt your bottom line, especially if you can’t at least break even. If you...
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