Landing pages are webpages built to target specific users in an attempt to get them to fill out a contact form or generate a lead. Landing pages have been around since the beginning of the internet however the approach has evolved. Today good landing pages not only target users and generate leads but also inform the user on the topic being targeted.
Landing Pages Built for Conversions and Leads
As landing pages have evolved so has the original strategy of building pages around specific keywords. That once great strategy still works but needs to incorporate new information or news that keeps the users informed on the topic at hand.
Landing pages adds an additional benefit of growing your website. Through additional pages and website growth your business will start to generate additional website traffic which should convert to new business and sales.
Landing Pages Built around Keywords
Target your landing pages around specific keywords that target your market.
Landing Pages Built around Geographic Areas
Geographically targeted landing pages is one of the best techniques for local business. By targeting local cities with your services you are ensuring that people looking in those areas are able to find your business.