Google Analytics Setup & Management Services
MARKETING
Google Analytics Setup and Management Services
Businesses of all sizes have various options for tracking website activity, with both paid and free tools available for instant sign-up. If your business operates on a budget and needs a comprehensive tool for website insights, you’re likely familiar with Google Analytics. However, if you’re just starting to explore your options, it’s important to understand what makes Google Analytics so valuable. Here are some of its top features that webmasters worldwide find most appealing.
SEO Tools
Real-Time Tracking with Google Analytics
Although still in Beta, Google Analytics’ real-time tracking has become one of our favorite features. It lets you monitor visitor activity as it happens, including traffic from referring sites, social media platforms, and even keyword searches. While individual visitor tracking isn’t available unless sources are narrowed down significantly, the overall traffic data helps you measure the immediate impact of email campaigns social media posts, and paid campaign launches. With delays of only a second or two, it’s definitely worth exploring once you’ve signed up.
SEO Tools
Custom Tracking URLs with Google Analytics
Google makes it easy to create custom names for your campaigns, mediums, sources, and ad groups. While this feature works best with paid campaigns, other tools like email marketing software can automatically tag your URLs with Google Analytics tracking codes, saving you time and effort. This enables you to dive deeper into your online marketing performance, helping you identify what’s working and what needs improvement.
SEO Tools
Conversion Tracking with Google Analytics
By adding a simple code snippet to your checkout completion page, you can track conversions and their value down to individual transactions. You can also compare this data with your business software to see a direct correlation between online sales and purchases. Conversion tracking helps you understand key metrics like average order value, conversion rates, and best-selling products. Until you implement and explore Google Analytics, it’s hard to grasp the true power of this free tool. In this case, the saying “you get what you pay for” doesn’t apply—Google Analytics offers functionality and capabilities that rival even the top analytics platforms in the industry.
